Have you ever heard of experiential marketing? It’s when a strategy is designed to awaken something within a person. One way to create such actions is by exploring the customer’s senses (sight, hearing, touch, smell and taste). These dynamics tend to strengthen the bond with the company.
To get out of the ordinary, what do you think would be more fun for your audience to bring other people? This would be an excellent opportunity. You can create tasting games for those who bring a new customer. It could be a guessing game about the spices or ingredients used in the dishes. If the person guesses correctly what they are eating or smelling, they will win a reward.
4. Know your customers’ level of loyalty
Although inbound marketing cambodia email list focuses on sales , those who use this strategy know that one of its differentiators is following up with the customer after the purchase to ensure satisfaction and, if all goes well, attract new brand advocates. The more loyal your customer is, the greater the chances they will return to your restaurant and also make spontaneous recommendations.
One marketing metric that helps you understand where your company stands is the NPS (Net Promoter Score). To find out, simply ask: on a scale of 0 to 10, how likely would someone recommend your restaurant? Answers from 0 to 6 indicate dissatisfaction, 7 and 8 represent people who are neutral about the company, and scores of 9 and 10 are brand advocates.
Regardless of the campaign you decide
To use, it’s important to understand these results. If the score is very low, it may be best to first find out why it was scored and how you can improve the situation.
5. Encourage your markets will try to maximize customers to recommend your restaurant
Have you ever seen those satisfaction programs that are widely used in restaurants, where people usually get one free for every afb directory 10 meals? You can use technology in your strategy , but with an element of this type of campaign: gamification.