There are 3 Telegram features that allow you to interact with your customers: groups, channels, and bots. Below we show you the advantages and disadvantages of each feature so you can find out which one might best suit your business.
1. Telegram Groups
You can create a group on Telegram by choosing a group name, inserting a profile photo, and adding up to 200,000 contacts (WhatsApp Business allows a maximum of 256 contacts).
Telegram groups can be a useful way to build a telegram marketing community, as they can be publicly accessible and can reach thousands of members.
The downside is that every member can actively participate in the conversation, which can be confusing and lead to users quickly leaving the group.
2. Telegram Channels
When you create a channel on Telegram, you can choose a name, enter a profile photo, and add a description of up to 255 characters. The number of participants is unlimited. Creating each channel is free, and each user can create an infinite number of channels.
Channels have the same features as groups, but the type of communication is different: only administrators can send messages. Readers cannot reply, but they can share content.
Channels are therefore not ideal if you want to have more interaction with your users. At the same time, they facilitate the transmission of information and limit the chaos resulting from a large number of users actively participating in a conversation.
Channels can be used as a marketing tool to promote an offer, blog articles, videos, etc. by accompanying them with a hashtag .
It’s important to take the time to regularly maintain your channel to keep it interesting for subscribers. There is no automation on channels, so you can’t import automatic messages or schedule them in advance.
Keep in mind that, like any channel, users can mute notifications. In fact, limit the amount of communications you post, because you don’t want users to mute them or, worse yet, unsubscribe.
There is no rule about the correct posting how to communicate with customers on telegram frequency; it really depends on the topic of your channel. A news channel, for example, can publish new content every day (or even every hour). For other sectors, however, it is best to limit yourself to 2-3 posts per week.
For your communications to be effective, you will need to make your channel visible so that users can find it and subscribe.
How to give visibility to your Telegram channel
Once you set up a username, your channel will have a link.
Here is an example of a Telegram channel link:
You can send this link to your users and you can display it on your website, social media channels, in your newsletter, etc.
If your channel is not private, users can also find your channel by searching for your brand or username in the search bar and join the group without any confirmation from you.
3. Telegram Bots
Bots allow you to leverage artificial intelligence to automatically australidata communicate with your users. You can automatically respond to user questions and requests, pre-filling welcome messages, answers to frequently asked questions, etc.
Bots are useful for interacting with a large number of users effortlessly and immediately. They can be used to replace or support customer service and provide answers to your users without waiting times.