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This may not only be pointless

Where they exist. If the worship of smallness prevail, efforts would have to be made in the opposite direction,” Schumacher wrote 50 years ago. And it seems that not much has chang since then. True, he also notes that each activity has its own scale. The author cites ucation as an example: some knowlge can only be transmitt in close personal contact.

While others can be transmitt en masse – for example

Via television and radio broadcasts (and in the modern world, obviously, via social networks, mia and podcasts). The same is true for business: not all enterprises can or should be small. However, those that are most ne where they are, perhaps, should not necessarily strive to become huge and turn over gigantic profits, because  but also harmful to society.

Size is not a measure of success

How Saratov ceramics company “Saloev.” makes mugs for coffee shops all over Russia March 4, 2024 Four years ago, Valeria and Kirill Saloev open a small tableware production in Saratov. They photograph the collection, post it on social moj database networks and receiv the first order… from Yuzhno-Sakhalinsk. Today, people drink from “Saloev.”

 

moj database

 

Mugs in coffee shops in

St Petersburg and Moscow, Samara and Bryansk, Kazan and Kaliningrad. How to launch a ceramics factory and find your niche, how work in the b2b having a clear idea of ​​all these elements allows segment differs from retail sales, what nuances you should know if you enter marketplaces – we talk about this and much more with the creators of the brand.

Lyusya Tugarina How did

Ceramics appear in your life? Valeria: In 2016, we attend a pottery workshop for the first time, tri working with a wheel and realiz how easy and cool it is to tg data make things with your own hands. Soon, a workshop appear at our home. At the same time, we travel a lot, went to establishments and always paid attention to the beautiful dishes in them; plus.

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