Why is it important to monitor conversion
The indicator is directly related to the store’s income. The higher the percentage of users who make purchases, the greater the profit. Even a slight increase of 1-2% can significantly affect the company’s revenue.
Increasing conversion
allows you to use advertising budgets more rationally. If you drive traffic using paid sources (contextual advertising, targeting), then each purchase will cost less with a high conversion. This means that you get more sales for the same money invested in advertising.
Many methods for increasing conversion are aimed at improving the user australia phone number data experience. A user-friendly interface, a
simple checkout process, fast page loading – all these factors not only increase the likelihood of a purchase, but also create a positive impression on the client from the site and service. This contributes to repeat purchases and increases loyalty. And if the conversion is low, perhaps the customer journey is complicated by an unfriendly interface and bugs.
Convince the user
to stay on the site even if they did not find what they were looking for – this increases conversion
What is good and what is bad in terms of conversion
What is considered good conversion depends on the industry of the business. The main indicator is the ability of the site to convert visitors into buyers and increase their loyalty through a positive experience.
Conversion from 3 to 5% is considered good, and over 5% is excellent, especially for e-commerce. In some niches, for example, in B2B, even 1-2% is considered acceptable.
To get a more complete picture, you can track the bounce rate. If it is below 40-50%, it means that users are interested and ready to interact with the site for a long time.
Track how much time people spend on the resource, how they view pages master the complete guide to google my business and how actively they interact with the content: for example, read reviews and watch videos. Repeat purchases also indicate good conversion and a high degree of satisfaction.
Check 4 signs of poor conversion:
Low rate for the niche. For most online stores, the average conversion rate ranges from 1 to 3%.
High bounce rate. If users leave the site after viewing one page, it is likely that the content does not meet expectations or the resource is not user-friendly for finding the desired products.
Low engagement. Visitors spend little time on pages and do not by lists interact with the content.
Problems at the checkout stage. If a large percentage of visitors add products to the cart but do not complete the purchase, this may indicate a complex checkout process or a lack of information about the product.