To efficiently plan your content, Micaela advises that you first evaluate what type of materials your competition offers, what your audience’s preferences are, and what the latest trends are. However, always try to link any topic to your brand or the products you offer.
On the other hand, he referred to the importance of having clear objectives :
“If we don’t know where we’re going or who we’re targeting, we can’t create good content.”
You should also consider the formats and media in which yo phone number library u will publish your content. Will it be a video? An infographic? A text? Will you provide training or
A share information about your company?
In this regard, Micaela said:
“It is important to alternate the types of formats and content we use in our strategy.”
Finally, don’t forget to always prepare a calendar with planned actions to better organize your work. It will be a great help!
How to measure your results
Analyzing the performance of your campaigns and having a clear understanding of the KPIs that will be measured is the key to achieving good results and correctly optimizing your strategy.
Micaela provided a table that will be very useful for you to organize yourself and know exactly what you should measure based on your objectives . It is a great tool to have your strategy clearly
A defined and act accordingly
He also commented on his favorite tools for tracking results, including LikeAlyzer , Fanpage karma vietnam data Hashtracking , Followerwonk , Twittercounter , Gabstats , Metricool , and Hootsuite .
However, he said that in the case of Facebook and Twitter, he is largely guided by the platform’s own tools .
See you next time!
It has been a great pleasure to have shared with you a 2016 full external links and social media: broaden channels and enhance influence of free training and webinars . We hope you have enjoyed them and have been able to get the most out of each one of them.
Now, let’s think about the Doppler Academy 2017, which will bring a lot of new knowledge.