The influence of different factors. Merchants create a “tense” shopping atmosphere through marketing activities, stimulate users’ desire to buy, ruce psychological hesitation in users’ psychological decision-making process, and prompt users to make quick decisions, and even form impulsive purchases.
Third, hesitation through operational design?
When users see a product they ne, if there is no clever operational design, they are likely to hesitate for a long time for various reasons. How can we ruce the user’s hesitation and encourage them to place orders quickly, or even make impulse purchases? This requires us to grasp the user’s psychological weaknesses, and then create a “grab” atmosphere through operational design.
That users will have a psychological tension of “if they don’t buy it immiately
They will run out”; at the same time, use the user’s psychological account and bundling promotion techniques to make users feel that they are getting twitter data value for money when buying, rucing psychological hesitation. 1. Create a sense of scarcity and tension on the page so that users don’t have time to think too much.
Display “sold out” popular products
On the page to stimulate users’ regret. When users see their favorite products mark as “sold out”, it can greatly stimulate their regret, causing them to chinese are more familiar with tend to act quickly when they see another favorite product that is not sold out. This is what Vipshop does. 2. The page highlights “limit time” and “limit quantity” at the same time to create a sense of tension.
“Limit time, limit quantity” is a common promotion
Method currently us by e-commerce, such as Double Eleven and Double Twelve. However, the use of this method also requires certain skills. Paying attention to these details in the operation design can better encourage users to buy. When designing, you ne tg data to pay attention to the details and use various elements in combination.