I know this sounds tedious. And it is. But the good news is that there are many tools you can use to automate your ecommerce email marketing. It’s all about choosing the right tools and then using those tools to automate the personalization and targeting process based on user behavior and context.
Use a tool like Hello Bar to automatically build your email list and test different messages and designs
Tools like Hello Bar can automate algeria phone number library the email list building process. It’s best to test out a few different messaging and placements for these email capture units, but once you find what works, you’ll see emails pouring in every day.
Use an email provider that allows you to personalize and segment messages based on behavior.
Most email providers offer this framework software to allow developers feature now, but make sure you can personalize and segment your messages. It’s become easier to do so now, so there’s no reason not to add it to your email marketing strategy.
Create emails based on specific events (purchase, non-purchase, etc.)
This is related to the above, but specific to event-based personalization. If a user hasn’t purchased from you in a while, you can send them a personalized “we missed you” email. Other examples of automated email campaigns include welcome emails, abandoned cart emails , and purchase confirmation emails.
Be sure to regularly review the value of each email subscriber
You need to review your ecommerce email text services marketing strategy regularly. You need to review the value of each of your email subscribers regularly. Things change quickly, so you need to make sure you keep an eye on any changes regularly.
Adding value
Just like growing your list, increasing the engagement and effectiveness of your ecommerce email marketing depends on you adding value on a regular basis. Educate then sell, not just sell.
Use emails to promote recent purchases
Don’t forget to use email marketing to help boost sales on recent orders. For example, if someone just ordered flowers from Jim’s flower shop, Jim can send a coupon to immediately place another order with someone else. When someone buys flowers for their mother and receives an email to buy flowers for another loved one with a 30% off coupon (valid for 30 minutes), this can increase average order value.