Customize your reports There are a lot of lead generation tools for SEO that offer automated SEO audits for leads and we at SEO Hacker even use them ourselves. I would say that those are only part of the process. do when you are already in talks with your partners or during your sales pitch. Important: SEO audits should be tailored to the client. There is no one-size-fits-all SEO audit because every website and business is unique. When tailoring an SEO audit, consider the client’s business goals, target market, and budget. I do two things to create a fully customized report: Manually audit the website Use a tool to automate the SEO audit SEO audits should be tailored to the client quote card Manually audit the website Here are some tips that may help you out in picking out the details you would want to include in your audit: Try to get everything out of their homepage and point out every opportunity for optimization there.
Pick out important pages with unoptimized
title tags. You don’t have to give them a full list. You just have to pick out those that could possibly be giving them more traffic and more sales. Check their site structure and website indexability. Critique their content. Many companies know that content is important in SEO but they don’t necessarily know how to write SEO-friendly articles. Use a backlink checker to analyze their backlinks. Link building is a hot topic for businesses looking for SEO services so if you can point out areas of improvement there you can get higher chances of closing the deal.
Show them screenshots and/or give a list
of URLs you see that need to be optimized. Partners like to be very specific. Simply giving them a list of bullet points is not enough. Use a tool to automate the SEO audit Next, use a trustworthy tool to fill in the gaps of your manual audit. In this case, let’s use Netpeak Spider. Netpeak Spider landing page Note: Some of the features I’ll be discussing are under the PRO subscription. One of the many things I absolutely love about this tool is just how simple it is to use and how easy the results are to understand.
So for a quick SEO audit that’s going to help
me or the Accounts Manager take a cursory look at our prospect’s website, Netpeak Spider really takes the cake. I’ll stress that last part: Even if your Accounts Manager doesn’t have direct experience with SEO (but at least understands terminologies—I mean, they need to be able to explain to your partners and prospects how things work, right?), you can ask them to run the tool and interpret the results on their own. It’s that easy to understand. My podcast’s—Leadership Stack—website can do better in terms of traffic, so let’s audit the website for our use case.
Step-by-step guide to using Netpeak Spider for
an SEO audit Go to the Netpeak bosnia and herzegovina phone number library Software website and download the launcher. Open Netpeak Spider from the launcher. What you see below is the tool’s interface when you open it. Netpeak Spider interface Go to Settings. Settings Choose which settings are appropriate for your audit. In my case, I connected the GA/GSC accounts among other things. GA and GSC Check your Parameters. They’re on the right side of the interface. Again, what you check is up to your needs and what you want to see in the report. Netpeak Spider Parameters Input the website’s URL on the Enter URL bar.
It’s at the top of the interface. Netpeak Spider
URL bar Press Start. After a few minutes (it can be pretty quick depending on the size of your website), the results will be displayed on the interface. Leadership Stack Netpeak Spider results Time to export the results. You can opt to click the SEO Audit PDF button at the top right of the interface… SEO audit button Or click Export and choose what parts of the audit you want to export. Export reports In this example, I decided to simply export the PDF. Here’s what the cover page of the report looks like: Leadership Stack SEO audit results PDF If you’re on the PRO subscription, you can opt to add your details such as your company website and email to the report.
Once you’re done collating your data, you can list
what you see on a simple Word to get big coding tasks document with your logo as the header. Then convert it to a PDF file and send it to the client. Sounds simple enough but it does work. Most of the time, you don’t have to use flashy presentations. What you need is a clear, concise, and straight to the point website audit that is easy to digest for any potential client. Further reading: An In-depth Crawl into Netpeak Spider Show what you can do for them Simply diagnosing the problems of a website and showing it to your potential client will not make the cut.
They already know that their website has problems
and it needs to be optimized. That’s the bulk data reason why they’re reaching out to you in the first place. If they just wanted a simple audit using an SEO tool, they could have done it themselves (hence, the combination of manual and automated audits). What partners are looking for in an SEO audit is how are you able to help them. You need to convince your potential partners that you are the SEO specialist for the job. But before you add any solutions, you need tonew to SEO, then you need to provide more details as to why the factors you listed need to be optimized and how important they are for ranking.