Examples of successful email newsletters
All newsletters can be broadly divided into informational, content and sales, although a mixed format is often encountered. Let’s consider loyalty-building and educational letters separately.
These are letters with relevant
information about the company, products or the industry as a whole. They help maintain constant contact with the audience, keep them up to date and strengthen trust in the brand.
Relevance and usefulness The information should be fresh and france phone number data interesting for the audience
Clear subject and preheader Usually, the essence of the letter is immediately clear from the subject. But sometimes you can deviate from this rule
Clear structure Headings and subheadings help readers quickly find the information they need. Use lists and highlights if the letter is long
Attractive design Use photos, videos and infographics
Key elements of informational letters
Example No. 1. Good news from Aviasales
All Aviasales newsletters
are partly sales – they sell the dream of an unforgettable trip. The example also contains elements of a content letter, but the main goal is to tell subscribers about innovations and a cool contest with a chance to win tickets. And the module for collecting feedback helps to understand how useful and interesting it turned out to be.
A company that holds business meetings tells about the next event: topic and organizers, format and program, time and city. You can find out more and leave a request by following the link. The laconic text arouses interest in the target audience, all the important points are highlighted. Subscribers understand that at the event they can not only learn something price and speed comparison of three major cdn new and make useful contacts, but also just have a good rest in the fresh air – and this is another reason not to miss the meeting. A simple banner with a photo of the place and basic information is very on topic – it does not distract from the essence and visually complements this pleasant picture.
This is a newsletter from an online project management service, which shows the latest updates to the platform. A bright gif, screenshots and a minimum of text – it turned out useful and not boring. For details, you can go to the website, and all the basic information is in the letter.
The company tells in a digest newsletter what’s new and cool by lists happened during the month. They chose the most interesting things in each of the areas: calendar, messenger, administration, and also added a cool case. Subscribers are also invited to an online event, where they will talk about one of the tools and its capabilities. At the end, they offer to watch a video on YouTube and remind you about other Yandex services for business.