Does an Inbound Marketing strategy really work?
We explain several examples of inbound marketing strategies using HubSpot and how they’re working for different companies. This blog post will help you realize that any brand, regardless of its sector or size, can (and should) use inbound marketing.
Don’t hesitate to draw inspiration from these success stories with real-life examples of Inbound Marketing implemented on HubSpot.
1. Toyota 9 examples of Inbound Marketing
Toyota was clear from the outset that it wanted to focus its efforts on creating an attractive website that, above all, was tailored to the client. To achieve this, the Toyota team opted for HubSpot’s CMS , among other options, as it met their needs for developing custom modules needed to integrate with other transactional systems, something their previous CMS didn’t allow.
The Toyota team, along with their agency, launched an inbound methodology using HubSpot, automating marketing activities and implementing personalized online content tailored to visitor characteristics. Now they can say it’s no coincidence that in just a few months they’ve generated three times more sales from leads on their website.
Source: HubSpot
2. Trello
The popular project management tool, Trello, had a clear goal: to prioritize its inbound actions with an unbeatable user experience and content adapted to multiple languages.
Source: Trello
Initially, their blog was hosted in English on WordPress, and they attempted to translate and customize the content in six languages. However, as they didn’t have good results, they opted to use HubSpot, where they were not only able to scale the content to multiple languages but also personalized it based on each lead’s stage of the buying process. In other words, they managed to increase organic traffic by 30%, with over a million website visits per month.
3. Prestashop 9 examples of Inbound Marketing
Prestashop is not only a good example of inbound marketing, but also a success story of taking advantage of every opportunity the market presents in your favor.
Before the pandemic and the e-commerce boom it brought with it, Prestashop was already using HubSpot’s CRM for its marketing plan. But it wasn’t until this scenario that it improved its lead generation with more accurate and up-to-date tracking of its potential customers. Furthermore, custom reports and reporting played a key role in its success.
9 examples of Inbound Marketing In short, they have adapted very proactively to this influx of new business opportunities thanks to a well-defined inbound strategy.
4. BMI Group 9 examples of Inbound Marketing
BMI Group is the leading European company selling products and solutions for flat and pitched roofs. In 2020, they faced the challenge of moving away from traditional advertising tactics. They relied on the mbudo team to help them with this commitment to inbound marketing.
From the very beginning of the strategy, it was vital to understand the different buyer personas and their needs in detail to establish a consistent approach with the ultimate goal of generating qualified leads and improving business results. The results included increased digital visibility and personalized communication across different customer segments.
BMI: SUCCESS STORY
5. Cayro 9 examples of Inbound Marketing
If we’re talking about a comprehensive inbound marketing strategy, we have to talk about Cayro.
This Alicante-based gaming company needed to update its brand, increase its online presence, and optimize its internal processes.
Given this initial scenario, the mbudo team decided the best option was to combine HubSpot Marketing Hub and Sales Hub . The plan proposed by mbudo was a content strategy that included blog posts, infographics, ebooks, and social media posts. All of their efforts have yielded unparalleled results in a record time of four months.
CAYRO: SUCCESS STORY
6. Landewyck
What can you do when government regulations prevent you from promoting your product?
The Landewyck Tobacco team knows how to leverage digital tools in an inbound marketing strategy to comply with the law. This independent tobacco db to data manufacturer has worked closely with mbudo to maximize its online presence while providing information about its brands and products.
Since the law does allow you to communicate with professionals in your sector, the focus of this Inbound Marketing example was to generate more contacts. This has resulted in increased sales in Spain and Portugal, while also increasing the online visibility of physical stores and tobacco shops.
LANDEWYCK: SUCCESS STORY
7. Zapier
Zapier, this renowned automation software, didn’t have a centralized system for customer information. So all the questions and concerns collaborate with influencers that salespeople raised during demos ended up getting lost in a spreadsheet.
Given this scenario, the marketing department knew that the transition to inbound not only involved improving the accessibility of this valuable information, but also required segmenting different potential customers to offer content that would interest each buyer persona.
8. Saqqara
Saqqara is a Sage Platinum Partner, a technology and strategic consulting firm whose service is to assist businesses in digital expansion by botswana business directory improving their business management.
When we started the project at mbudo, we started with a website that attracted little traffic and had a low conversion rate from visitors to leads. Their inbound plan was based on reorganizing the content and optimizing it with SEO actions , paid campaigns, and lead nurturing strategies. This has resulted in an increase in organic traffic to the website by 55% and lead volume by 65%.