The new consumer is connected, aware, does research and increasingly relies on the opinions of other customers to make their choices. Referral marketing positions your restaurant, making it unique and setting you apart from the competition. As it works a lot on the company’s positioning, it also helps create brand advocates .
If you want to implement
This strategy in your business, here are some steps to help you achieve results with this marketing campaign for restaurants . Remember that it is always important to think about how your current customer is doing and how satisfied they are with the services provided before making a recommendation.
Create referral programs
Before you start a series denmark email list of random actions that don’t always have the desired return, put together your plan. Set a deadline for the duration of your campaign, which communication channels you’ll use (in addition to the physical space of your restaurant, of course) and what your goal is. Now define the value of the referral, which could be:
For each referral the customer receives a gift or discount
the consumer makes X referrals and gets a free meal;
Both sides win — one person refers the other and both people get dessert or juice, for example.
Deliver an amazing customer experience
You may already be familiar with the term “user experience” or UX. It is an area of information technology that serves to define the best way to deliver a product to your audience. Marketing saw an excellent opportunity in this reward situation you never know technique and brought the knowledge to other businesses as well. This means that a good experience is not only linked to fantastic events.
In a restaurant, you adb directory can implement several actions to improve the feeling that the consumer will have towards your brand. For example: