We are slowly starting to think about Christmas gifts for our clients. Usually, the package contains something creative. We like to play with what we work with, especially if it makes someone happy.
But this year, should we abandon our efforts to make something ourselves and just click “Generate” or type “/imagine” into Midjourney?
Imagine that you receive a painting or other artistic telegram marketing craft that you like and like very much, but then you find out that it was made by an algorithm. Would you still appreciate such a gift?
In my opinion, no. Authorship and the person behind the product matter. Although it may seem counterintuitive, I believe that we value objects and ideas not for what they are, but for who created them and what their purpose was.
PS I wrote more about creativity in the context of AI and as a profit multiplier in advertising in T-Shaped . Subscribe if you read English.
Contents:
- Adobe, AI and Creativity
- Swift Effect
- This is flooding the market
- Legoland and AR games
- The Gambling Market and Netflix
- How much has ChatGPT earned for OpenAI so far?
- New app for content creators
- Employees and AI
- Tinder Reminds You How to Date Smart
- Shorts
- Weekly Tool
- Employer branding on LinkedIn. Knowledge from the blog
Adobe, AI and Creativity
Adobe is focusing on artificial intelligence – even more AI-supported functions will appear in its flagship graphics programs, led by Photoshop and Illustrator. The new features are based on the Firefly AI model, the new version of which was presented at the annual MAX conference. What can Adobe Firefly Image 2 do? Quite a lot. You can generate an image based on a description, add a style or a color palette – and the effects are much better than in the previous version. In turn, Firefly Vector allows you to easily create and edit vector images, including using prompts. Adobe describes the new feature as “the world’s first generative AI model focused on creating vector graphics.” Firefly is already used by companies such as Mattel, which announced: “Adobe Firefly has improved our workflow […], inspiring and increasing productivity from idea to implementation.” As you can see, Adobe perfectly understands that the graphic design market is undergoing irreversible changes due to the development of AI. The company has seamlessly entered this revolution, but will it be enough to become an industry leader?
Swift Effect
The presence of the most popular singer in the US, Taylor Swift, at National Football League games has done more for American football than many a big-budget marketing campaign. The NFL game on October 1st was watched by 27 million viewers, the you can check new comments second-highest number for Sunday Night Football this season. Interestingly, viewership among women aged 18-24 increased by 24%, and viewership among women aged 35 and over increased by 34%. But that didn’t stop there. Sales of Kansas City Chiefs jerseys jumped by almost 400%. According to Google Trends, searches for Travis Kelce, the singer’s alleged partner, increased more than 14-fold in the US from September 23rd to 25th, and remain more than three times higher than before the September 24th game. Search traffic for the Kansas City Chiefs increased 13-fold in three days.
This is flooding the market
Has anyone else seen an ad for Temu, a Chinese shopping app that offers a wide range of products at ridiculously low prices? You can buy sneakers there for around $6, and a tent for around $3. The company earned the nickname “price butcher” during last year’s Black Friday sales. Since launching in the US in 2022, Temu has expanded to various brazil data countries, quickly becoming the market leader and surpassing its biggest competitor, Shein, in terms of market share. And that’s a huge feat. Total product sales have increased from $3 million in September 2022 to $400 million in April of this year. The app is investing in marketing, using aggressive promotional tactics and gamification to attract users. In an era of inflation, many people are happy to buy questionable products for pennies, but does such a model have a chance of lasting in the market?