It’s hard to wrap my head around the idea that all this is just thanks to word of mouth… Valeria: I think the fact that we work with large chains play a role: Surf Coffee, Skuratov. And we have many customers who make not just coffee shops, but some specialty stories.
They basically all know each other
Information spreads very quickly within the community. In 2021, Katya Lapina wrote about us in her blog “Kofenatsiya” – this is a fairly popular resource among coffee lovers. Materials on the topic This is “Coffee Brand”. Merch from How to create a niche for yourself and why a pour-over on socks should be perfect. In addition to the b2b direction.
You are also developing retail sales
If you now tell that here, too, buyers found you themselves, the pattern will be broken completely! Valeria: That’s what happen. We had a website stockholder database right away, we post what we had in stock, we had social networks and didn’t even invest in targeting.
Some people bought the dishes
Then we start working with Skuratov Coffee shops, and their guests start writing to us that they want the same mugs. We didn’t sell exact copies, but we this approach creates a strong connection between suggest that people check out our website for availability. Plus, we start working with Saratov artists, putting their works on mugs, and our audience lik it. And then “Golden Apple” came to us.
Two years ago they reorient themselves
To Russian manufacturers and start looking for suppliers for their home line. Kirill: We agre on the regularity of deliveries, and the company asks us by what date and how many items ne to be deliver to the warehouse. Saloev products are present both tg data online and in offline stores in Moscow and Yekaterinburg. Products of « Saloev. » are present on Wildberries, and I would like to talk about this separately.