Any entrepreneur faces serious competition. This is especially noticeable if your target audience is people, not companies. Today, almost all products can be found in another online store or marketplace. One way to attract and retain customers in such conditions is to use email marketing.
What is B2C Marketing
If you run a business, you know the term “B2C”. It means that you sell products directly to people, not to other companies. These can be not only physical products, but also digital ones, such as online courses or services.
Add “marketing” to this and you get an email newsletter for hong kong phone number data your current and potential customers. Special offers,
product news, or just a birthday greeting – all this is B2C marketing.
An example of B2C marketing: a letter to a client from Tinkoff Bank
In fact, B2C marketing is like a friendly conversation with your customers. Only via email.
2C and B2B. What’s the difference?
If B2C means that a business sells goods and services to individuals, then B2B means to other companies. With this idea in mind, we can say what is the difference between B2C and B2B marketing strategies.
Increase traffic to the site. The user receives a letter, reads it and, if the offer is interesting, goes to the online store.
Convert potential customers into real ones. A person visits the site for the first time, leaves an email – for example, for a 10% discount – receives a letter with a promo code, applies it. Done, you have a new client.
Maintain communication between the company and the client. Using various master the complete guide to google my business marketing tools, a business can send buyers advantageous offers. For example, a trigger mailing with a discount on a product that the visitor was interested in.
Increase brand awareness. If customers regularly receive letters from the company, they begin to recognize its corporate style, get acquainted with the products and ultimately distinguish it from others.
S7 Airlines regularly sends subscribers letters with a recognizable design
However, against the background of undoubted advantages, there is an important limitation – the dilemma of privacy and personalization. Modern brands use data to improve the customer experience: offer by lists interesting products, show unique offers – in general, address a specific person. Customers, in turn, are not against a personalized approach. On the contrary, they like individual offers. But at the same time, most are wary of any attempts to collect personal data. Such is the paradox.