.The first step of the instruction received is to scan the QR code to enter. The official account, fill in the information and complete the registration process.
In addition to filling in basic information: name, email, etc. Registration required to briefly answer the advertising work that you are sms promotional campaign most satisfied with. Your favorite advertising case. The song you like to listen to when you creative. And choose the adjective that is closest to you.
A large number of marketers accepted a series of labeling segments from the beginning of registration, became part of the case , and personally experienced the process of personalized marketing, which was completely unexpected!
From the end of registration to the start of the forum. LINE OA will promote interactions from time to time. And ask a variety of questions: from daily work (what do you think a good customer should first have? Or about to make a proposal, help yourself choose a lucky color, etc. etc.), to personality inquiry (if you were given a new character or ability tomorrow, what would you want?)
In addition, Crescendo Labs already deployed a total of 1,065 sets of Beacon devices in Taipei, in MRTs, bars, taxis, department stores, and charging stations. When friends who turn on Bluetooth mode on their mobile phones enter the Beacon sensing range. OA transmission triggere to make people laugh. Messages such as “Wandering and observing everyone on the road may help inspiration digitizing purchasing power! come into your head faster. What are you doing today?” Then the Crescendo Chatbot automatically replies with the keywords “Wandering by” and “Passers observing the faculty of the college.” “Chang 94, you seem careless, but in fact you are observant of every detail.” The behavioral preferences and personal information hidden behind each. And then synchronized to the organizer in the form of tags + API. So that the data is more complete and the user profile is clearer.
To create a good personal experience, what are the necessary technologies and mechanisms? Xue Jinjin, CEO of Crescendo Labs, replied: ” Technology vendors have two main tasks in helping to create good personal experiences. One is to yeezy 350 boost v2s implement proposals and ideas. The other is to assist in the collection of data during the process. The basic concept is the need Understand the usage restrictions of LINE API . What done, and which nodes can obtain relevant user data . Only based on this concept can you achieve a personalized experience. ”