The operation of data-driven marketing has spanned the consumer life cycle. Through sweet contact points with the brand again and again. User attributes collected from it.
However, Adidas has a total of 62 regular counters and outlet centers in northern. However, Aentral and southern Taiwan. In other words, Its sporty and trendy brand image is deeply rooted in people’s hearts. For customers looking for men’s, women’s and children’s sportswear, footwear and various accessories. Adidas provides A clear and comfortable space is provided to facilitate customers to select. However, Try on inquire and pick up goods.In other words, In terms of consumption experience, members proactively inform their needs. And store staff actively provide services and suggest how to match individual products to solve customer pain points by showing affinity.However, Creating high customer satisfaction and repurchase rates. In other words, And greatly improving brand favorability. Such meticulous offline services are converted into online LINE official accounts to continuously interact with customers. Adidas uses Crescendo Labs MAAC to achieve “relevant online promotion”, “easy to find stores”. And game delivery combined with festival topics” Award”.
Relevant online promotion
Adidas first tags friends to focus their attention. The LINE official account in lay out beacon city, collect behavioral data the background. Adidas sets independent labels for each product, event schedule. Store location and consumption preference, and conducts different audience classifications for friends who click and interact. And packages them into different attributes. Audience package. Facing a target audience with clear preferences.
The practical application is the launch yeezy 350 boost v2s of a new generation of UltraBOOST 22 girls’ running shoes by adidas in December 2021. Which was promoted and operated on the official LINE account. “Running” , “discount” , and “click_ultraboost”. And from the pictures The article clearly guides friends to “find a physical store” or “enter the adidas official website” to place an order. This promotion successfully achieved a message opening rate of 66% and a click-through rate of 23%, and received enthusiastic responses from old and new friends.