The GDPR applies to any organization that provides goods or services to consumers in European Union (EU) member states and European Economic Area (EAA) countries.
This applies even to companies that are not based in the EU but provide goods and services to residents of the region or process their personal information. If you have an e-commerce store in the US and sell products to French customers, you must comply with GDPR regulations.
The GDPR focuses on the following categories:
- Data Controller : An organization that decides how personal data is processed.
- Data Processor : An entity that processes data on behalf of a data controller.
Data Subject : The consumer whose personal data is collected and processed.
The importance of GDPR for businesses
If GDPR exists to protect customer cambodia phone number library data, then why is it important to your organization and why should you comply?
It’s worth noting that 56% of consumers said they are unlikely to trust organizations that aren’t fully transparent about how they use their personal data. Here’s a breakdown:
Image from Statista
Once you lose your customers’ trust, they may never work with you again. Here’s how GDPR compliance can protect your
organization from such situations:
- GDPR compliance demonstrates your commitment to data privacy and protection. It can help you build your brand reputation how to determine each ecommerce email and improve customer retention .
- It encourages you to implement better data management practices in your organization, thereby improving data quality, accuracy, and reliability.
- Prioritizing GDPR compliance can differentiate your business from your competitors. It can help you attract privacy-conscious consumers and partners.
- Failure to comply with GDPR can result in severe penalties and fines that can impact your bottom line. Compliance helps you protect your organization from losses.
16. User Experience (UX)
Another effective strategy for increasing website traffic is to improve the user experience (UX).
A seamless and delightful user consumer data experience can help keep website visitors engaged, encourage them to explore more content, and ultimately drive them to take desired actions.
To ensure your website users have a seamless user experience, do the following:
- Features intuitive and easy-to-use navigation
- Optimize your website for mobile devices
- Create high-quality and engaging content
- Make your CTA prominent and visible