Free shipping is another very good incentive to use as your e-commerce marketing asset. Think about it. People can buy something in their own town and not have to pay for shipping. Why would they add $10 to their bill if they don’t have to?
Add a minimum purchase price to your free shipping offer to reduce costs. More sales will make up for your shipping cost expenses.
16. Using videos to help customers “visualize” your products is a great e-commerce marketing idea
Video is becoming one of the most powerful marketing assets across all industries, especially e-commerce. Your customers can’t pick your products off a virtual shelf, but you can provide explainer videos to make the shopping colombia phone number library experience more intuitive.
Watch the latest LG product videos to understand what works.
You don’t have to match production quality, but you can use the format as a guide.
17. Create a how-to video on YouTube to connect with your audience on a deeper level and potentially get their email
How-to videos are also helpful for e-commerce marketing. You can demonstrate how to use certain products for specific goals.
You can also shoot a video of improve messages yourself making a recipe with the product you’re selling. Then , add a link to your YouTube description section in your product listing .
18. Use only high-quality product photos to optimize your e-commerce marketing efforts
Continuing with our kitchen theme, would you buy the following products?
Surely it isn’t? It’s completely pixelated. It’s hard to even tell what it is.
Clear, sharp images are essential canada cell numbers for selling e-commerce products. Ideally, you want a solid color or white background with no distractions. If your product is smaller, use a macro lens to take a clearer photo.
19. Develop a solid SEO marketing strategy for your e-commerce website
Yes, SEO is important when it comes to eCommerce marketing.
When you search for a product name on Google, you get a lot of results. You want your product to appear on the first page.
How to do it? Do keyword research. Using a free tool like Ubersuggest can be very helpful .
Use relevant keywords as well, and don’t forget to add ALT text to your images.