Almost every website “spain whatsapp number data now has a newsletter pop-up. Most likely you have it too – but do you know the secrets to a successful pop-up that attracts more subscribers, and, as a consequence, more conversions?
First and foremost, keep the form short. Why should I enter my name or any other unnecessary info in order to subscribe? Why should I waste my time ticking and unticking dozens of boxes? People value their privacy and time more than anything nowadays. The newsletter pop-up should have just one field to fill in: “email address”. This way a person’s journey to become your faithful subscriber is short and effortless: just one step!
Discounts & gifts
Get a 20% the main features a b2b sales platform should offer
discount for your first purchase.”
”Get a free ebook with simple and healthy lunch recipes.”
Your potential customers need some encouragement to join the newsletter. Sometimes they may hesitate. Put yourself in their shoes and ask yourself the question: What benefit will I have from subscribing? Welcome every new subscriber with a discount or access to extra content. Show them from day one that you have a lot to offer, and so it makes sense to join your newsletter.
Have you ever got annoyed because the pop up appeared the second you opened the website? And you couldn’t find the close button? Such intrusive forms of advertisement are bound to put off many potential customers. Let the pop-up appear after some time or at the point where a person is leaving the website.
Online courses
They are a perfect way lack data to form a long-term relationship with your customers. Offer a free online course that will be sent to your subscribers’ mailboxes regularly over a certain period of time. For example, if you’re a hairdresser, you may want to create a video course on how to style your hair for different occasions. As long as your lessons are valuable and thoroughly prepared, subscribing to your email list seems like a small price to pay. Later on, you may want to release an extended, paid version of the course or a follow-up – and the right people who are very much likely to buy it are already on your email list!