Service Provider Contracts: If you share email data with third-party service providers (e.g., email marketing platforms, CRM systems), you must have a contract in place that specifically restricts the service provider from retaining, using, or disclosing the personal information for any purpose other than performing the services specified in the contract.
>Consent for Minors: is under 16 years of age, you cannot sell or share their personal information without affirmative opt-in consent from the consumer (if aged 13-16) or their parent/guardian (if under 13).
While both CCPA and GDPR aim to protect consumer privacy, they have different foundational approaches that impact email marketing:
Consent Model:
GDPR (EU): Primarily an “opt-in” model. For most iran phone number list marketing emails, explicit, affirmative consent is required before sending. This means pre-ticked boxes are generally not allowed.
CCPA (California): Primarily an “opt-out” model. For initial collection of email data, the CCPA doesn’t typically require explicit opt-in consent for general marketing (unless sensitive personal information is involved or for minors). Instead, it focuses on providing consumers with the right to opt-out of the sale or sharing of their personal information and the right to delete. However, the existing CAN-SPAM Act in the U.S. still requires an unsubscribe mechanism in all marketing emails.
Scope:
GDPR: Protects any individual residing in the
EU/EEA, regardless of the business’s location.
CCPA: Protects California residents, regardless of their physical location at the time of data collection or the business’s location.
>Definition of Personal Information: Both are usa b2b list broad, but GDPR has specific categories of “special categories of personal data” (similar to CCPA’s “sensitive personal information”) that require stricter handling.
>Enforcement and Fines: Both carry significant penalties for non-compliance, with GDPR generally having higher potential maximum fines (up to 4% of global annual turnover or €20 million, whichever is greater). CCPA fines are $2,500 per unintentional violation and $7,500 per intentional violation, with data breaches also incurring per-consumer fines.
Conclusion
Navigating the CCPA rules for email data send milestone emails collection requires a proactive and comprehensive approach. Businesses must prioritize transparency, empower consumers with robust control over their personal information, and implement strong data security measures. While the nuances can be complex, a commitment to data privacy not only ensures legal compliance but also builds trust and fosters stronger relationships with your audience, which is invaluable in today’s privacy-conscious market. It is advisable for businesses to consult with legal counsel specializing in data privacy to ensure full compliance, especially given the evolving nature of privacy regulations.