Customers expect information about prices, availability or news to always be up-to-date. Prices change, products disappear from stock, new promotions appear. If an e-shop wants to keep up with the competition, it must have its data in Google Merchant Center as up-to-date as possible. And this is where Conviu comes to the rescue with its connection via Google API.
The most common way to transfer
Product data to Google Merchant Center is via a URL with an XML feed. This approach is simple and still widely used. However, it has its limits – especially when it comes to the frequency of updates. Google usually downloads data once every 24 hours. If there is a change in price or availability, it will be reflected in the ads with a long delay.
Connecting via the Content API solves this problem. It allows data to be updated significantly more frequently – for example, every hour. This is a major advantage for advertisers who need to respond to market conditions in near real time.
Main advantages of connecting a feed via API
Has stock availability changed? Have you added a new product? Do you need to adjust prices according to the competition? Thanks to hourly updates, changes are reflected in campaigns almost immediately.
API connectivity is great for job function email list e-commerce stores that use automated pricing strategies. Prices can be adjusted in short intervals – for example, every hour – and these changes are immediately reflected in ads.
Flexibility in seasonal campaigns
Speed is essential for promotions like Black Friday, Christmas, or sales. API connections allow you to react quickly to changes in demand and competition.
Thanks to the direct connection to chicago can be safely attributed Google Merchant Center, there is no need to manually update the feed or manually check whether the data has been imported. Everything happens automatically and without unnecessary delays.
How to set up a connection in Convio
The setup is a few clicks away. In Convio, in the Export and Edit Products section, select the feed that should be directed to Merchant Center. In the export settings, just select “Google Shopping” as the Storage. Then log in with your Google hong kong data account and connect to the available Merchant Center accounts. Select the correct one and save the settings – and you’re done. The new data source will automatically appear in Google Merchant Center as “Content API” and data will start downloading regularly. The original URL source can then be deleted.