Millennials and Gen Zs dominate the podcast listener demographic. (PRCA) Social Media There is no denying that social networks have significantly changed the way we do our marketing. Here are some important figures that will help improve your social media marketing and strategies: YouTube streams 694,00 hours of video per minute. (Statista) The average amount of time internet users spent on social media is 2 hours and 27 minutes per day. (Statista) worldwide in January 2022. (Datareportal) Social media platforms in the Philippines last year 2021 saw an increase in the number of influencers led by Facebook (67.
06%), Instagram (37.42%, and YouTube
(35.96%). (Datareportal) Number of users per social media platform (early 2022) (Datareportal) Facebook- 83.85 million users YouTube- 56.50 million users Instagram- 18.65 million users Tiktok- 35.96 million users Facebook messenger- 55.15 million users LinkedIn- 11.00 million users Snapchat- 10.60 million users Twitter- 10.50 million users Facebook Live videos receive 10 times as many comments as regular videos. (99 Firms) Tiktok has approximately 650,000 new users every day or more than 8 new users per second. (DataReportal) 73% of users feel a stronger connection to brands on TikTok than they do on other social media platforms.
has the highest 5.96% engagement rate
compared to other social media networks. (Social Insider) Instagram Stories is used by 500 million accounts every day. (Hootsuite) 70% of customers go to Instagram to make their next purchase. (Instagram for Business) In 2022, short-form videos will last an average of 3 minutes and 23 seconds. (ReelnReel) Instagram Reels content receives 22% higher engagement than typical Instagram videos. (EarthWeb) Also Read: Social Media: A Comprehensive Guide Mobile Marketing More than half of web traffic and two-fifths of email opens come from smart phones or mobile devices. This means your search and email strategies must be aligned with your mobile marketing strategies.
Here are some important data you will need
to take note of for your mobile marketing strats: A typical mobile phone user spends 4 hours and 48 minutes per day on average. (Datareportal) There are 3.5 billion smartphone users worldwide. (Website Builder) More than half (53%) of US shoppers prefer to use their mobile device to research deals and offers before buying than speak with an associate in-store about promotions. (Retail Me Not) Social commerce in the Philippines is predicted to expand 30.4 percent each year, reaching US$681.6 million in 2022. (Research and markets) 80% of internet users own a smartphone. (Smart Insights) The global revenue growth of mobile applications is expected to reach $925 billion by 2023.
motivated 67% of its users to purchase even
when they weren’t looking to bulgaria phone number library do so. (TikTok Newsroom) 62% of marketers believe that TikTok content creators are the best communicators with their customers. (TikTok Newsroom) Instagram is important to 68% of marketers for influencer marketing initiatives, down from 80% last year. (Influencer Marketing Hub) 37% of consumers are more likely to purchase from a mobile-optimized site. (Website Builder) Video Marketing Video marketing is growing because it captivates the audiences’ emotions and stimulates the consumers’ psyche with effective storytelling. If you want to invest your time and energy in video marketing, here are some of its important statistics: 96% of users watch explainer videos to learn more about a product or service.
59% of executives would rather watch a
video than read texts. (Forbes) About 70% of millennials often watch company videos when shopping online. (Animoto) 76% of millennials follow brands on YouTube. (Animoto) YouTube content creators (such as reaction videos, instructional films, and anything of public interest) thrived during the pandemic. (Adobo Magazine) Short-form video marketing will be more prevalent than ever before, with more than 70% of marketers utilizing it. (ReelnReel) Marketers that utilize video generate revenue 49% quicker than those who do not. (WordStream) Companies produce a wide variety of videos. 42% prefer live-action videos, 33% prefer animated videos, and 15% prefer screen recorded videos.
60% of YouTube videos are
watched on mobile student to professional to devices. (Inc.) 88% of people would like to see more videos from brands in 2022. (Wyzowl) Paid Search (PPC) If you’re looking to Pay Per Click advertising for your business this year, here are some statistics you might want to keep in mind: 59.7% of search users can’t tell the difference between paid and organic search results. (Varn) Over 50% of paid ad clicks come from mobile. (Web FX) Google, Facebook, and Amazon hold a 64% share of total ad spending. (eMarketer) 33% of search users click on paid ads because they directly answer their search query.
Over 90% of mobile search users will likely
click on the first two or three search bulk data results. (Search Engine Land) 42.7% of internet users around the world use ad blockers. (Backlinko) The top three ads at the top of the first search engine results page get all the clicks at 40%. (Techjury) User-Generated Content Many customers turn to user-generated content (UGC) in the form of peer reviews and recommendations before they make a purchase from brands. 92% of consumers around the over advertising. (Nielsen) 86% of companies use UGC in their marketing strategy to make them trustworthy.