Creating a media planmedia planning of an advertising campaign requires preliminary analysis of the product . Its consumers and competitors usually this information is specified in the brief by the customer . Of competitors what clients say about them what methods they use in promotion how our . Product differs from their offers take note of the most effective strategies to do this . Monitor comments under commercial posts in thematic groups and on review sitesto analyze the market .
You Can Use the Following Toolsgoogle Trends
You can use the following toolsgoogle trends is a service for tracking the popularity of . Search queries here you can see in which regions users enter a phrase more often . Which similar queries are currently trending and which are losing relevancesimilarweb is a tool for . Analyzing competitive sites it helps you find out how many users and from which channels . Come to someone elses resource and here you can also evaluate their popularity by region . Which makes it possible to choose a niche with the least competitionfacebook advertising and ads .
Manager Are Services for Working With Facebook
Manager are services for working with facebook here you can analyze the effectiveness of competitive . Posts and create your own based on the ad constructortarget audience analysisthe same product needs . To be sold differently to a shop manager and a manicurist that is why it . Is important to understand the char spam number data acteristics of your target audiencea man aged with an average . Income living in kyiv is not enough this is too broad a coverage which needs . To be divided into segments for each separate group a separate post announcement and possibly .
An Advertising Channel Are Createda Detailed Description
An advertising channel are createda detailed description of the segment should lead to logical answers . To questions such as what need does your product fill what emotions does it evoke . Why will custo rakuten found that 80% of advertisers and mers choose you and not a competitorsetting goals for an advertising campaignadvertising campaigns . Do not necessarily have to sell anything sometimes their goal is to improve reputation brand . Trust create a warm audience base conduct surveys or introduce a new productto make it . Easier to evaluate the result it is important to specify the task not increase sales .
But Get a Profitability From the Campaign
But get a profitability from the camp powder data aign not conduct a survey but question peopleselecting advertising . Channelsthink about which sites and social networks your target audience lives on choose channels that . Fit within your budget are not occupied by competitors and meet your goals for example .On networks create deferred demand and allow you to act in advance for example if . A user googled wallpaper you can show him special offers from an apartment renovation agencyamong .