Telegram has the potential to be a great communication channel for your business. Do you want to learn how to use it effectively? Or are you looking for tips to integrate this app into your marketing strategy? In this article, we offer you a guide to discover everything you need to know about Telegram for your business.
Telegram has over 500 million users take telegram advertising service worldwide and is the fifth most popular messaging app in the world.
Source: Statista
It is clear that Telegram has the potential to be a valuable marketing ally for companies.
INDEX
1. What is Telegram?
2. Does Telegram Business exist?
3. Create a business account on Telegram
4. How to communicate with customers on Telegram
4.1 Telegram Groups
4.2 Telegram Channels
4.3 Telegram Bots
5. Telegram vs WhatsApp Business
6. How to use Telegram for marketing
7. Summary
What is Telegram?
Telegram is a free instant messaging platform for mobile and desktop devices.
On Telegram, you can chat with other private contacts, organize and participate in public or private groups, and take advantage of various features such as channels or bots.
Is there Telegram Business?
No, there is no real app dedicated how to give visibility to your telegram channel to business accounts – there is only Telegram Messenger.
Although there is no real Telegram Business account (like Whatsapp Business ), Telegram can be a useful communication and marketing tool for businesses and online stores.
Several businesses use Telegram as a marketing tool because the app offers some advantageous features useful for lead generation, sales, and facilitating customer service .
How to create a business account on Telegram
First, to use Telegram you will need to download the app. You can create a business account by registering as a regular user, but when you sign up you will need to enter your brand name instead of your first and last name.
Once your account is active, remember to set up a username so your customers can find and contact you without needing your phone number.
You can do this by clicking on ⚙️ Settings > Edit Profile > Add Username.
In the settings, you can also australidata change your name, add a photo, and enter a description of up to 70 characters so your users know who you are and what you do. It’s easier if you change your profile on the desktop version of Telegram or the online version of Telegram web .