Let’s say you have an offer to make your followers , a discount that will blow their minds and compel them to take advantage of it. Or better yet! You’ve written an incredible eBook with some really valuable material and you want to share it with everyone, in exchange of course, for their email .
Whatever it is, the most important thing is that what you offer is so attractive that your followers do not hesitate to provide their information .
You can share your landing page URL in a tweet and thus reach your followers with the offer. But if you want to reach many Twitter users beyond your own followers , the ideal thing is to make a promoted tweet. Don’t know what this is about? Don’t despair, it’s the next strategy we’ll tell you about.
A great way to increase the reach
A and visibility of your tweets to reach a well-targeted aud updated 2024 mobile phone number data ience is to promote them. To do this, you will need to go to TwitterAds . There you can not only promote a tweet , but also a trend, an account or a profile.
If you want to advertise a tweet, we recommend that you use a short text and a CTA that encourages people to click on the link . Any mention or element you add will only distract your potential leads.
You can also opt for a Website Card ! They will allow you to improve the appearance and effectiveness of your tweet since they are composed of an image, a button and a link. This can bring you many benefits, not only from a visual point of view, since it is a much more attractive content than a tweet made up of only text, but it will also be very useful for driving traffic to your Website .
If you have any questions about setting up your Twitter Cards , you’ll find some helpful tips in this post .
Strategy #3: Organize contests and games
We have talked many times about the incredible power of Gamification to generate engagement in your community and attract new leads .
The truth is that social networks are ideal platforms for carrying out recreational activities, since their users look for entertainment and a moment of relaxation . The more original and attractive your proposal is, the greater the engagement you will generate and the more users will want to participate.
Have you ever created a contest or game on Twitter ? You can implement them directly from the application or by using an external app specially designed for developing this type of action on social networks.
The key is to keep in mind the objective of your strategy , the characteristics of your audie crawler data nce and the participation mechanics . If you are interested in venturing into the world of Gamification, here are some ideas to inspire you.
Get your followers to tweet using a certain hashtag . This 7 best practices for website pop-up conversions way, you’ll know who’s participating.
Get users to mention you to participate. This will help increase your visibility and, why not, the number of followers on your account.
Create a contest where you reward the most creative tweet .
Get your followers to send you videos or photos and organize a contest where you have to vote for the best or the funniest.
You can also get them involved by RTing (retweeting) a tweet you’ve sent.
If it’s an event , have users tell you who they’d like to go with by tagging them .