What is the most popular topic at the moment? Knowing this will allow you to jump on those trends to increase your visibility. You can also use these trending topics to develop actions that can attract new leads.
If you don’t believe that a hashtag can improve your results , check out RadioShack , an electronics store that used the hashtag #kindofbigdeal to promote a new service. They placed a bunch of phones on a table and each user who used the hashtag would make the phones vibrate. The tweet that managed to knock one over would receive a prize. The brand got over 80 thousand mentions!
It is also important that you constantly monitor
I these topics and those hashtags linked to your brand . This can be very useful to make yourself known to people interested in a particular product or service.
For example, if you own a hotel, you can search for the hash phone number library tag #hotel/#hotels in geographic areas near yours and perhaps find people who are interested in finding accommodation and then take advantage of the opportunity to offer your services to them. You can also search for your brand name without the @ tag. Maybe someone has mentioned you without tagging you!
You can create a hashtag yourself! There are many companies that, in their quest to make a particular action go viral on Twitter, create hashtags that their followers can use to participate in the conversation or in a game or contest. Don’t know how to create one that will generate impact? Here you will find the keys to get the most out of them.
A clear example of how to use hashtags at events is EMMS 2014. We invited attendees to comment with the hashtag #EMMS2014 . This way they could participate in the event and in the raffle for incredible prizes.
Strategy #5: Interact with your community
The best way to increase the visibility of your brand and the reach of your actions to obtain the leads you want is to maintain and develop constant communication with your community .
Social networks in general, and Twitter in particular, have become communication channels with brands , where their customers express their doubts, questions or complaints.
Interacting with your followers can increase engagement and brand loyalty . Talk to them crawler data answer their questions and queries (by doing so you can help another user who had the same doubt), use humor to respond and try to solve any problems they might have. When faced with a conflict, it is best not to get angry but to be willing to help .
Here everything will depend on the skill of your Community Manager , a being who is capable of dealing with any type of situation and coming out on top. Does anyone like that exist? Yes! And if not, look at the case of the so-calle choose this enterprise it means that you d “untrollable” CM from Bembos .