Knowing your audience will also help you select the times of the year when you should increase your efforts and focus your marketing actions. For example, if your target audience is made up of children, Children’s Day, Christmas and Epiphany should be the times when you use your most powerful artillery.
Calendar in hand and lots of enthusiasm! This is how we should start 2015. An effective and easy way to do this is to divide the year into quarters . This way, you can define what type of actions you will carry out in each quarter according to the characteristics of your audience.
Like any business, you may have low and high seasons for the consumption of your products and it is important to take them into account, in order to plan actions that boost sales during periods of less activity.
Use different colors to visually identify
A the importance of each Campaign per quarter. At the same time, you email data can use a more detailed calendar, where you indicate what you will do day by day during periods of more intense work and for how long.
As we have mentioned many times, special dates are ideal times to reach your customers with unique promotions and offers through Email Marketing . People are more inclined to buy and give gifts , so anything that saves them time and money will be very welcome.
If you know every relevant date for your business in advance, you will be better prepared and therefore, one step ahead of your competition.
#DopplerTip : Mark the most important events for your industry on your calendar . It is always advisable to participate in them to generate contacts and potential alliances, as well as to find new ideas that will renew the panorama. You can also take advantage of this opportunity to start planning your own events . The sooner you start, the better the organization will be.
Can’t find special dates for your business?
Create them yourself! Let your creativity invade your mind and define your own events. This ca crawler data n also be useful during times of the year when there is no reason to celebrate and you want to take actions to stimulate sales.
Celebrate your company’s anniversary, the arrival of summer or spring, vacations, etc. Any time is a good time to celebrate!
Christmas is one of those very special dates that you should keep in m industry perspective what changes are the gameplay ind. Have you not sent your Christmas Campaigns yet? You’re still in time! And to save you time, Doppler designers have developed pre-designed, free and customizable Templates for your Emails . Choose the one you like best!
Step #4: Plan the actions you are going to take
Do you already have some ideas or can’t think of anything? Brainstorm ! Ideally, the whole team can get together and, based on the analysis of the results of previous strategies and the objectives proposed for the coming year, share ideas on how to achieve them.