Create a tense atmosphere of “grabbing” to ruce user hesitation. 2. Utilize the user’s “psychological account” to ruce the hesitation caus by “reluctance” when purchasing ” refers to the user’s horizontal standard for expenditure and income.
Different users have different standards
For example, for personal daily clothing expenses and favors or emotional maintenance expenses, according to statistics, more users are willing to spend money on the latter. Similarly, for free or unexpect things, users will also have different behaviors due to different mental accounts.
In operational design
We should understand the reasons why users have different psychological states, and make good use of these different psychological states of consumers, influence their psychological representations through advertisements or activities with different line data expressions, and thus increase sales or click-through rates and guide consumer consumption.
Use “bundling” techniques
To bypass users’ hesitation and promote unexpect purchases Most consumers will have a mentality of “if you don’t take advantage of a bargain, you’ll miss it” when making purchases, so when they encounter a situation where they can get a bigger enhance website security discount by adding more items to their order, most users will look around for products that suit their taste to complete the order, thus basically bypassing the complex psychological decision-making process.
Common bundling methods include:
Yuan off for purchases of X yuan or more, 2. discount for purchases of items or more (or discount for one item and discount for two items), 3. Buying together with another relat product can get another discount, 4. Selling two or more products together in a package, the total price is cheaper than buying them separately, so that users can buy more at one time, etc. These are all techniques to achieve sales through price, so that users will feel that they have taken a tg data great advantage under the same discount, and thus make impulse purchases. After reading the above content.