But wait: can such a complex and regulated industry exploit the benefits of an online sales channel?
If you don’t think so, you’re missing out. Because this revolution has already begun.
According to data from Future Market Insights , pharmaceutical e-commerce is expected to reach a value of $273.6 billion by 2032.
But of course, this is a small slice if you compare it to the whole of virtual commerce — both B2B and B2C.
The B2B e-commerce landscape in the pharmaceutical industry
There is a significant transformation taking place in the segment.
According to the data we present, the trend is buy phone number list towards growth, as more and more businesses are taking advantage of the benefits of online sales.
All of this, of course, fueled by the e-health (or digital health) trend and a greater demand for medical supplies amid the pandemic, the sector has seen an accelerated shift towards online stores.
McKinsey reports that healthcare providers have seen an impressive 38-fold growth in the telemedicine segment .
<p>And yes, we know that these are B2C data and findings, but they point to the reality of the B2B market.
B2B e-commerce in the pharmaceutical industry
B2B e-commerce opens new doors of opportunity for pharmaceutical companies.
First, it expands the market reach.
With an online store, you are no longer why digital marketing keywords should be part of your content strategy limited by geography: you can sell to any customer, anywhere in the world.
Second, it simplifies operations.
Automating ordering, inventory management, and customer relationship management can significantly reduce manual work and human error.
Additionally, e-commerce can provide a competitive advantage — a better customer experience .
Key steps to successfully implement B2B e-commerce in the pharmaceutical industry
Build a user-friendly experience
An online store, even if B2B, must offer an intuitive and user-friendly experience.
This involves a responsive design that book your list works perfectly on any device, a search function with advanced filters for easy navigation, and a fast and secure checkout process.
Pharmaceutical companies also need to ensure that their website is informative, with detailed product descriptions including active ingredients, side effects and dosage instructions.
Ensure regulatory compliance
The pharmaceutical industry operates under strict regulatory guidelines, there is no doubt about that.
E-commerce platforms must comply with these regulations, including data privacy and security standards.
Additionally, companies need to ensure proper documentation for all t
ransactions, product tracking capabilities, and a system to verify the qualifications of professional buyers.
Effective Marketing Strategies
The success of a pharmaceutical B2B online store depends on how well you market it.
Here, SEO optimization is key to ensuring your website is easily found.
We’ve already talked about this topic here on the blog.
Good SEO helps you anticipate these questions and answers, working on keywords (both on your pages and in your content) to increase the chance of your site appearing in future searches.
It is also worth mentioning that email marketing and social networks, in this case LinkedIn, can be included in the strategy and make all the difference in your communication.