In today’s world of communication, sending SMS , for marketing or transactional purposes, plays a key role, becoming an essential tool for many companies. Although SMS are no longer the preferred channel for private conversations, they remain highly effective for business communications, as confirmed by our recent analysis. Which business sectors are proving to be the main users of business SMS? Let’s see together.
Business SMS: a cross-functional tool
From the internal analysis we conducted, based on a sample of 100 million sms promotional campaign sent in Italy in the last year, it turns out that almost 30% of these messages come from the IT sector . Software houses and IT companies frequently use SMS on behalf of their customers, integrating them into their management and CRM systems for rapid and targeted communications.
Next in line, with 16.3%, are e-commerce sites , which use SMS for order notifications and shipping updates. Telecommunications companies are in third place (12%), using them for both transactional and promotional purposes. Other important sectors are retail ( 8.2 %) and healthcare , with medical practices and outpatient clinics at 4.8%. But the use of SMS as a communication channel is truly transversal: just consider how much non-profit organizations and the Third Sector in general rely on text messages to communicate their activities, or even how much the Public Administration sector is focusing on SMS to stay how telegram handles encryption for group chats in touch with users (an example is the initiative “ Rome has an SMS for you ”).
The Effectiveness of SMS in Mobile Marketing
SMS guarantee high opening rates and are less spammed than other channels. This makes them sectors use them the perfect for marketing and communications management for companies in virtually all sectors . Scabby , with its intuitive and inferable platform , is chosen by over 10,000 companies for advanced SMS services , offering customized solutions for promotional campaigns, transactional notifications and much more.
Our data shows how sending business SMS is a versatile and powerful resource for companies, ranging from sectors such as IT and e-commerce to healthcare and public entities. Choosing Scabby for your SMS marketing campaigns means relying on an expert and reliable partner for targeted and effective communications.
Want to know more about data based how Scabby can help companies in any sector to implement and use the SMS channel in their communication strategies? Contact us now !
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