Today I would like to share with you the stories of the cooperation between China Unicom and YouFind.
When China Unicom first start to expand its global business, it fac many challenges, including high barriers to entry into the telecommunications industry, low brand awareness abroad, and a limit marketing budget that was insufficient to cope with multiple simultaneously developing markets.
Fac with various challenges, the
Group notic that travel WiFi is a popular search term and the market threshold in various regions is relatively low, so it decid to plan and develop the travel WiFi market.
China Unicom then launch an advertising campaign to promote cheap travel network cards as an alternative to pocket WiFi. Considering that overseas the China Unicom brand, the group decid to focus on the Asian and American markets, as 86% of overseas Chinese live in these two regions.
China Unicom tri to launch a travel
network card advertising campaign in Hong Kong, Singapore, Australia, Japan and the Unit States. Since many consumers are accustom to looking for product information online before making a purchase, the group plann to bring out positive reviews in search results to influence consumers’ purchasing decisions.
In terms of advertising costs, search engine bc data europe marketing (SEM) is far more cost-effective than traditional advertising. The Group also uses remarketing strategies to attract new customers of travel network cards to choose other telecommunications services.
In this context, YouFind decid to specialize
in search engine optimization (SEO) and managing there are 4.62 billion social media users online reviews to create influential search results for its customers: when netizens use keyword searches to find information about travel network cards online, it is not difficult to find positive reviews and comparisons of China Unicom network cards on major forums.
To ensure smooth payment, the group has add PayPal as powder data an alternative to major payment methods such as Visa, MasterCard and UnionPay. China Unicom has also open an Alibaba store and work with salespeople who are good at local sales to resell network cards to local people. After the travel network card advertising campaign, China Unicom’s website traffic and local and overseas travel network card sales have increas significantly. Brand awareness has also improv , which can be seen in higher brand searches and website revisits.