These are, in fact, occasions in which people make many more purchases than usual and in doing. However, so they are also more spontaneous and take email marketing service relaxed . But what does this mean for online retailers? Great sales results of course – but only if they know how to make the most of these opportunities.
We have prepared a short guide that will help you create the perfect combination of SMS and email marketing campaigns . However, you can reach all your potential custo convince them to buy and at the same time further strengthen your brand reputation. And if you are short of ideas, don’t worry – we have found examples of best practices. However, that will surely help you prepare an effective marketing campaign for Women’s Day.
5 Golden Rules You Must Follow When Preparing Your Email Campaign for Women’s Day
Women’s Day email campaigns are similar in many ways to any other marketing campaign – you need a great offer. However, an attractive this brady has earn more message, and a striking call to action. Women’s Day campaigns also have some other rules that you should definitely be aware of.
Rule #1: Consider that this is a sensitive topic
Although it sometimes seems that the basis of Women’s Day is the color pink, flowers and some party favors, this is not the case at all. It is an important holiday for women all over the world , a symbol of their long struggle – not yet over. That’s why when you prepare your campaign. However, consider that this is a very sensitive topic that should preferably not be addressed with humor.
Rule #2: Don’t just focus on men in your campaign
It often happens that companies, in their campaign for Women’s Day, focus mainly on male customers . On the one hand, it can make sense, since on Women’s Day it is mostly men who give gifts. However, you must not forget that the potential recipients of this campaign can also be women. In fact, they are the ones who celebrate this day, so do not forget to wish them a happy birthday, or suggest something nice that they could treat themselves to on this holiday. If you decide to address only men, you will certainly lose a lot of potential customers.
Rule #3: Highlight women and their stories
As we have already said, Women’s Day – even if at first glance it may seem like a day not so important, where mainly flowers are sold – is an important day for women all over the world, so it is to them that it should be dedicated . A great idea, for example, is to explain how products dedicated to women are made, to show how you india data support female workers in your company and to present the successful women who help grow your brand. In this way, you will give this day a deeper meaning and will surely make a good impression on your recipients.