So how do you stand out from your competition? How can you build e-commerce sales quickly without resorting to unethical tactics?
We ’ll answer these questions and more. Let’s dive in.
What is eCommerce Marketing?
Ecommerce marketing is the process of attracting potential customers to your ecommerce store, showing them offers, and convincing them to complete the checkout process. Sounds simple, right?
But that’s not always the case. Ecommerce marketing requires you to overhaul your brand, voice, product positioning, and marketing channels to get them all right.
But it doesn’t matter, because we will break it down step by step.
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What is an eCommerce Marketing Strategy?
An eCommerce marketing strategy cameroon phone number library is the steps you take to attract, convert, and delight your customers. It involves customer acquisition, of course, but it should also focus on lead nurturing and customer acquisition.
In other words, your e-commerce marketing strategy needs to involve the entire buyer’s cycle . Potential customers visit your e-commerce website and sign up for your mailing list to become leads. You can nurture them with reliable emails until they convert into customers.
But your work is not done yet.
After that, you continue to market to them so that they return for more information.
Email Marketing
Ecommerce email marketing has how to increase the number of email subscribers proven to be one of the most unique, effective, and cost-effective ways to increase online sales and build customer loyalty.
It involves sending targeted emails to potential and existing customers, such as feature promotional offers, product recommendations, and updates.
Research shows that effective email marketing can deliver a high return on investment. On average, you’ll get $36 back for every $10 you spend.
MCM is a successful
Example of e-commerce email marketing. They effectively solved the shopping cart abandonment problem by sending friendly reminders that “you missed something”.
Image from ReallyGoodEmails
Such a simple yet eye-catching message consumer data urges shoppers not to abandon their carts and place their orders.
In this case, MCM added a clear image of the abandoned product, a striking call to action (CTA), and an additional offer to incentivize customers. All of this and a convincing sense of urgency made for a successful email marketing campaign.