Email remains one switzerland whatsapp number data
of the most important methods of communication that allows your company to stay in touch with existing customers and generate new leads. Strong email marketing strategies help businesses to easily reach out to their customers. And boost their sales without significant costs. Although email marketing offers endless opportunities. There are also some caveats: undeliverable email messages can have a negative impact on your marketing campaigns.
Even though email validation is an uncomplicate process. And many studies have demonstrate that companies who regularly clean their email lists enjoy several key benefits. Few of them are actually including email validation as one of the mandatory activities in their marketing campaigns.
Lower your bounce rates
By removing invalid get a consultation with go up digital
addresses from your lists or databases, a higher percentage of your emails will be delivered. Thus, you will generate more leads and, most likely, your conversion rate will go up. Moreover, high bounce rates have a negative impact on your overall sender reputation.
Email deliverability is directly depending on your sender reputation. In order to maintain a good sender reputation, you should avoid spam complaints, bounces and spam traps. Regularly validating your email addresses will allow you to keep your sender reputation intact.
By sending emails to non-existent addresses you just pay for bounces.
Actionable campaign insights
An email sent to an lack data invalid address is not going to be opened. In order to get accurate and actionable campaign statistics, it is therefore important to always have the addresses in your email lists verified and validated.
Send emails only to valid addresses with regular email list cleaning or use a real-time email validation API to reduce your email marketing costs.
As mentioned, undeliverable emails have a negative impact on your sender reputation. In turn, this causes your emails to be marked as spam by the email service providers. Thus, maintaining a clean email list is the best approach to make sure your emails are delivered to your customer’s inbox.