Estimates vary, but email marketing’s ROI averages 38-42x. Compare that to the 1-3x of most paid customer acquisition channels, and it’s easy to see why you need to invest in email marketing for your eCommerce business.
A large portion of the world’s population uses email
Statista reports that over 430 million bahamas phone number library people worldwide use email. That’s a huge potential audience for your online store.
Most email users check their email every day
In fact, it’s reported that 99% of email users check their email every day!
Emails have a high engagement rate
The average CTR for e-commerce tends to be over 2-3%, with some well above that, and emails have extremely high engagement rates.
21. Internal Links
Internal linking increases website traffic google first announced its store sales measurement service by enhancing navigation and user experience, making it easier for visitors to find relevant content.
However, internal linking is essential for guiding visitors through your blog content and finding relevant content quickly. This in turn reduces bounce rate and increases the time visitors stay on your website.
To implement an effective internal linking strategy:
- Make sure key pages on your website have enough internal links to increase their visibility
- Use descriptive and relevant anchor text to provide context about the linked page’s content
- Link to relevant content within your website, such as blog posts, product pages, and articles, like we have done below
Image via Hello Bar
22. Technical SEO
If you want to drive the most relevant traffic text services to your website, then technical SEO is the backbone of your digital strategy.
This aspect of SEO ensures that your website is accessible to search engines and optimized for optimal performance.
Here are the key elements to focus on to effectively drive traffic to your website:
- Site speed : Optimize site images and leverage browser caching to improve loading times
- Mobile-friendly : Make sure your website displays and functions properly on all screens and devices
- Broken Links : Regularly check and fix broken links to maintain a seamless browsing experience
23. On-Page SEO
Optimizing the on-page elements of your website is crucial if you want to increase your traffic.
On-page search engine optimization (SEO) involves implementing strategies directly on your website to improve its visibility and relevance to search engines.
For example:
- Conduct thorough keyword research to identify the terms and phrases your audience is searching for.
- Craft unique and compelling meta titles and descriptions for each page.
- Use heading tags (H1, H2, H3) to structure your content effectively.