Opt-in lead capture forms are at the heart of GDPR. The EU wants consumers to explicitly give their consent before receiving communications like emails or text messages from companies
4. Make your terms and conditions clear
We’ve all come across terms and conditions that look like they’re written in a foreign language. If your customers can’t understand bosnia and herzegovina phone number library your policy, they won’t agree to provide you with their data.
If you use Hello Bar, you will have to upload your own terms and conditions and privacy policy to demonstrate compliance. Now is a good time to review these documents and make sure they are ready for the GDPR which comes out on March 25th.
Make sure your terms and conditions are written in simple, clear language. You may include some legalese in them, but you can use brackets to further explain these phrases or terms.
5. Stay in touch with your list
You probably already have a carefully constructed email list . Now it’s time to get in touch with all your current subscribers. If they want to email has a great roi continue receiving messages, ask them to click on the link and opt-in again.
You don’t want to delete email addresses or contact subscribers after March 25. At this point, GDPR is already in effect.
Don’t take this as a bad thing. Now is a good time to clean up your list and make sure all of your subscribers still want to hear from you.
You may also like :
- Email Collection: 17 Best Practices to Grow Your Email List Exponentially
- 35 Best Abandoned Cart Email Examples: Increase Sales Instantly
Hello Bar makes it easy. As mentioned consumer data above, you can enable GDPR compliance right from your account. Since you can’t have consumers opt-in to two features (like a lead magnet and your newsletter) at the same time, you can use a Hello Bar thank you page to have prospects sign up for your newsletter.
This is a good time to audit all of your landing and opt-in pages. Make sure you’re using ideal wording and imagery to attract new customers and comply with GDPR.