In fact! to be in line with the dreaded GDPR! Google Analytics will automatically set the maximum retention time for collected data to 26 months. This means that! if you do not manually review your Analytics settings by that date! from May 25th you will lose historical data (those with profiling) older than 2 years and 2 months. To guarantee marketing continuity of your Analytics data! you will need to set the period for retaining user and event data through the dashboard.
The options available are
Everyone responsible for a Google Analytics canada telegram data account will need to set their own with the desired length of time for data retention. 14 months; 26 months; 38 months; 50 months or no expiration. How to change data retention settings in Google Analytics: Log in to Google Analytics . Click on the wheel at the bottom left ” Administrator ” and select the property to modify .
Toggle the option on or off
In the properties column go to Tracking Information > Data Retention. User data retention: Select the desired retention period. Reset on new activity: NB: carefully check! before making changes regarding the storage of user data! that the settings chosen are in line with what you declare to users in your personal data processing conditions! Every time you change the data retention period! the system will take 24 hours to “digest” the change! so if you make a mistake in the settings you can quickly correct it.
Google and seeing a first page of results
For more information! request Analytics training from us or refer to the Analytics Guide on data retention We’re used to searching on (SERP for those in the know) with 10 search results: Big G is experimenting with a SERP with zero results for a few days. Zero-Result SERP The question arises spontaneously: what will replace the search results that currently appear when the user searches on Google? Knowledge Graph (KG) is a Google vertical that pops up for frequent searches and provides a summary sheet of the information (often structured data on entities) and most requested images for the query in question.
How many meters are there in 1 km?
Rich answers : similar to KG! this is a slow conversion funnel concise response to the user’s query. However! unlike Knowledge Graph! the information links directly to the sites in the SERP. Instant functionality will allow you to receive real-time answers to the questions entered in the search form. For example! you can google “” and the algorithm will respond directly. Example of Zero-Result SERP The result of the zero-results SERP guarantees Google an even more central role as a HUB that controls and serves the content without going through websites and preselecting (more than it does today) the “organic” response with a simplification of the user experience.
The zero-results SERP is a test for the moment
Clearly! together with the single SEO result! the dating data number of paid search results will increase: the more spaces! the more earnings for Google. and it is not a given that users! accustomed and fond of a certain user experience! are ready to switch towards a less varied response and with less possibility of choice. Net of the advantages and disadvantages! therefore! will Google decide to adopt a Zero Result SERP? Not in the short term! given that at least several problems highlighted in the testing phase remain to be resolved (for example! in the case of ambiguous results! the Zero-Results SERP could be shown even if it does not meet the user’s needs! worsening the UX) ! although it is undeniable that the team is working to change the SERP and make it increasingly innovative! intuitive and designed on the changing needs of the user! also above all thanks to the increasingly invasive presence of Artificial Intelligence .