You need to have a clear strategy for what type of content you want to write, what information you want to convey to your customers, and how often you want to send emails. A scattershot email approach simply won’t work.
You need to develop a clear and consistent ecommerce email marketing strategy and then execute it regularly. This will increase engagement because people like routine, consistency, and predictability.
Optimize your email marketing campaigns to increase the value of each subscriber
Let’s go back to the example of Jim’s flower shop. If he could increase the value of each email subscriber from $1.50 to $2.00, it could argentina phone number library transform his business. It could be the difference between a business losing money and making money. It could allow him to invest in paid acquisition channels. It could help him hire someone full-time to manage his e-commerce email marketing efforts. So, how did Jim do it? Well, here are some tips:
Test the regularity of sending emails
We at CellarThief have found that sending emails more frequently actually increases open and engagement rates. This is will introduce a change to the conditions of use counterintuitive to us.
We thought that the more e-commerce emails we sent, the more people would ignore them. But the opposite was true. We wouldn’t have learned this if our e-commerce email marketing didn’t include the regularity of test email sends.
The date and time the test was sent
There are a lot of best practices for eCommerce email marketing. But these are just best practices, and sometimes doing the opposite can be better text services for your business. For example, it’s often recommended to send emails on Tuesdays and Thursdays, and not on the weekends. Why? Because people usually check their emails at work.
However, as more people know that weekdays are the days to send emails, your subscribers will receive more and more emails. Therefore, your business may be doing the opposite. The same is true for the time of day you send emails.
Personalization and segmentation
Most people will just send the same email to everyone. However, you should send different messages to different people. For example, the message you send to someone who purchased last week might be different than the message you send to someone who purchased 6 months ago.
With tools like Hello Bar, you can set goals and easily organize your list into different buckets. Also, with tools like Klaviyo, you can personalize emails to different segments based on behavior, demographics, or other factors.