How REES46 clients use mass and trigger mailings
We have selected several striking cases using mass mailings and trigger scenarios. Read and take note.
Concept Club case
Concept Club is a women’s clothing brand from the Concept Group holding with online and offline sales. The company decided to transfer three of its brands to our platform to manage email marketing in a single window and make more sales using mailings.
To replenish the subscriber base, a subscription form was germany phone number data installed on the store’s website – in a pop-up and in a block
on the page. Those who leave and confirm their email receive a 10% discount. At offline points, Concept Club offers customers to fill out a form and leave their contact information. This way, brands get new subscribers, and customers – participation in the loyalty program.
Pop-up with a subscription form on the company’s website
Using the REES46 segmenter, the store makes mailings for individual groups. For example, it sends subscribers announcements of promotions that are taking place in their city. Premium members of the loyalty program receive letters with special offers, and those who have not opened letters for a long time receive an activating mailing. Flexible segmentation helps to exclude users who have already performed the target action from the mailing.
Most often, the store launches
mass mailings to the entire database or sends bonuses to the most loyal customers. Tests have shown that the optimal frequency of such mailings is 3-4 letters per week. Mailings are laid out in the REES46 block editor – convenient and adaptive. Letters are approved by the brand manager, and designers make banners.
Detailed analytics on our platform allows you to better understand the behavior and preferences of the target audience and improve mailings. Based on the Open Rate, marketers select the omnichannel marketing: how to combine all channels for maximum eficiency optimal time for sending. Based on CTR, they track what content is of most interest to subscribers.
An example of an email campaign for a sale
Marketers analyze different sales channels and, based on the results, make selections of popular products for email campaigns. One of the interesting discoveries: such selections bring more clicks than announcements of new arrivals. At the same time, subscribers most often do not buy products from the mailing list, but go to the site and find by lists something suitable there. This is visible in the REES46 analytics panel – there you can see the sources of orders. That is, the letter arouses interest and serves as a “bridge” to the transition to the site. Therefore, marketers added more buttons and category banners to the templates to make it more convenient for users and to increase the number of transitions.