The famous song by Queen – I want to break free, I want to be free!
The topic is extremely relevant for Russian entrepreneurs – real business companies, squeez! by the framework of negative trends, have sharply lost the opportunity for strategic choice.
How to build a strategy to not just survive, but to create opportunities for development?
The beginning of this work should be the Vision. Only the personal priorities of the business owner form the criteria for making critical decisions.
If in Western practice the owner’s vision is aim! primarily at maximizing the value sms gateway estonia of the business in financial market categories, then in Russian realities the owners mainly strive to maximize profits from operations. Financial risks were often simply ignor!, the efficiency of business organization remain! in the second, if not third roles.
I would recommend formulating a vision bas! on the optimal balance of risks and how to manage financial risk: black swans and unexpected crises profits. The rest is secondary. Therefore, first we ensure:
maintaining positive cash flow and core assets
withdrawal of the owner’s capital into liquid assets
Having thus solv! the problem of critical financial risks (I warn you a Strategy right away, this is not easy!), you can begin to form strategic capabilities for the implementation of future market opportunities.
The vision is then transform! into a personal strategy of the business owner bas! on the balance of four components: personal competencies; market opportunities; professional communications system; available resources.
How to transform personal strategy to the level of specific business decisions?
Task one. Personal competencies.
By remaining in manual control mode at the level of current competencies, the owner australia data condemns himself to remain on the scale of a small business, or to work 16 hours a day with the prospect of losing his health and control of the company.
Business develops non-linearly. As the company grows, it is necessary to be able to transfer management systems to a new quality. And along with knowl!ge of markets, products and technologies of the core business, it will be necessary to acquire new competencies in the contours of the organization of planning and control.