Promotional SMS is one of the most effective direct marketing tools. Did you know that over 90% of people read SMS within the first three minutes of receiving it ? This is precisely why businesses cannot ignore the power of SMS. It is one of the few communication channels with which you have a strong chance of not only reaching customers, but also actively engaging them. However, writing messages that convert is not as easy as it may seem. You need to balance clarity, creativity and strategy to ensure that recipients not only read, but also take action. In this article, we provide you with 10 tips for writing effective promotional SMS that can increase conversions.
Writing effective promotional SMS: our 10 tips
Here is our “decalogue” for writing effective promotional SMS: 10 tips for sending text messages that engage, convert and satisfy your customers.
“Keep it short”: be brief and concise
An SMS message is normally made up of 160 characters . So try to condense your content into a single message of no more than 160 characters, not only to improve cost efficiency, but also to improve the readability of the text. The clearer and more concise an SMS is, the greater bulk sms master its effectiveness (if a message necessarily needs to be longer than 160 characters, keep in mind that with Skebby it is possible to concatenate messages, i.e. send SMS of up to 1000 characters ).
Offer value, always
There are few things that make a person want to unsubscribe from a database faster than irrelevant, uninteresting content. So, make sure you offer value to your SMS subscribers in every message you send. Think about
Promote a single idea for each message
Avoid confusion with a clear call to action ( CTA ). While you can promote multiple products in one message (much like a salesperson giving a prospect several options), make sure you have one primary CTA , whether it’s a link to the product page or simply to log in to your account.
Create a sense of urgency
Including an element of urgency, such as a deadline or limited availability of the offer, can encourage immediate action. Words such as “today only” or “last few days,” or phrases such as “only XX pieces available” encourage the recipient to react more quickly.
Adapt the style to the channel
Text in SMS should be different from text in email, social media, and other communication channels. It should also be different across different mobile messaging channels. Why? Because customers subscribe to how to know who deleted you on instagram? different channels and want to receive information in different formats. This allows you to leverage different channels for their unique characteristics. For example, SMS is short and quick, while email allows for more detail, and WhatsApp allows for richer content.
Don’t start from scratch
A practical tip that can save you effective promotional SMS precious time: to write your promotional SMS, don’t start from scratch. In our ” Message Library ” there are many SMS text templates to take inspiration from, distinguished for various use cases. The templates are easy to use, ready for copying and pasting and then adapting them to your specific needs: access the dedicated section now .
Send the SMS you would like to be sent to you
Final tip: When planning your data based SMS strategy, put yourself in your customers’ shoes. Always ask yourself: would the content of the promotional message I’m sending be that relevant to me? Would it motivate me to take action?
Promotional SMS offers a unique opportunity to reach customers directly, but only if done correctly. With these 10 tips, you can create more targeted, effective and result-generating campaigns.