If you’re an e-commerce company with an online store, you have many goals. You want to build community. You want to increase awareness. You want to grow a social following. However, your primary goal is to drive sales, and more importantly, profitable sales.
I’ve already said that email marketing for eCommerce can be your most profitable marketing channel. However, to make this channel successful, you have to do something that many other eCommerce companies don’t do – you have to determine how much each email subscriber is worth to you. By doing this, you can:
Create predictability for your business
In order to scale an eCommerce azerbaijan phone number library business, you must have a predictable growth channel. If you don’t know the value of your email subscribers, you can’t create the predictability needed to invest in email as a channel.
Determine the True ROI of Your Email List Building Efforts
If you don’t know the value of an email, it’s impossible to determine the ROI of a marketing campaign designed specifically to increase email subscribers.
More accurately determine the actual ROI of other channels
One of the dangers of e-commerce voice search will be the main way to search on google marketing is that you turn off channels that are actually profitable, but you don’t realize they are. For example, you might test Facebook ads , and those tests will show that your ROAS isn’t high enough. There might be a lot of people visiting your site, but too few people buying. So, you turn off Facebook ads.
However, what you don’t realize is that people like your store but aren’t ready to buy right now. So, they add their names to your email list. If you don’t know the value of your email subscribers, you might not factor them into your Facebook ad buys and shut down your campaigns too early.
E-commerce success depends on mathematics
E-commerce is an art. You have to have text services a great product. You have to have a great store. You have to have something you’re passionate about. But, you also have to know math. And, in math, you have to assign a value to each part of the funnel.
It helps you build partnerships
When you understand the value of each email subscriber, you’ll know when a partnership is successful and when it’s not.