Wish lists allow customers to save products they might want to buy later. Even though they may not have the cash right now, they plan to come back sometime.
This is a great way to keep people comfortably in the buying cycle. You can even send reminder emails to let them know there’s an item on their wish list or suggest similar products.
21. Invest a lot of effort in conversion rate optimization to maximize e-commerce marketing results
Conversion rate optimization (CRO) refers to the process of optimizing the entire user experience (UX) to achieve conversions. In china phone number library other words, making conversions as easy and attractive as possible.
You can do this using the top bar.
Exit intent lso works well
22. Optimize your e-commerce website
One of the common problems we often encounter on e-commerce websites is the lack of effective navigation. We often find it difficult to find the product we want.
Visit some of the big e-commerce first understand the value of email subscribers sites like Amazon and Wayfair to see how they manage navigation. Figure out how to steal their format and then customize it to fit your needs.
Adding breadcrumbs is a great way to keep people grounded. We use them on our blog . Here’s the Hello Bar:
The more eCommerce optimization you perform, the better your results will be.
23. Ask your customers for reviews to gain social proof
Have you ever searched for specific products on an e-commerce site and then clicked only on those that – had a certain number consumer data of stars?
We have always done this.
For example, if we search for “fidget spinners” on Amazon, we get many results with different star ratings.
We might just click on the one with the highest star rating.
That’s called social proof. You can social proof through written reviews. Customers will be more inclined to review the product they purchased if you specifically invite them to do so.
24. Promote your giveaway on social media
Want to crush the eCommerce marketing game? Offer a giveaway.
This is one of the best ways to get more social media followers and increase engagement. Plus, it can also boost sales dramatically.
Why? Because people who didn’t win the product might still want it. So, they might buy it. Even if only 20 people buy your product because of the giveaway, you still make money even if you sent the product to one person for free.
You may also like:
- Customer Journey Mapping – A Complete Guide to Help You Create a Customer Journey Map
- How long does it take to build a website? Everything you need
25. Use Hello Bar to perfectly use pop-ups on your e-commerce website
Pop-ups can help you generate more leads, conversions, and increase your eCommerce sales for your marketing campaigns. Hello Bar can help with that, as we’ve already explained.
Experiment with different types of popups to make sure you’ll get the most out of your Hello Bar. For example, an alert might be more effective than a page takeover