Overcoming the Of course, dynamic pricing has its drawbacks. Some managers fear that this type of system will devalue long-term departures and cause departure sheets to overflow. Others are also skeptical that their customers will react negatively when they learn they paid more for their departure than their teammates. It could also be confusing for staff to provide a departure price when answering calls.
In reality, dynamic pricing is much more complex than simply lowering the price of certain departures. In many cases, managers realize by analyzing the data that they can significantly increase the price of certain departures.
To correctly respond to a customer asking for a departure price Overcoming the
you should provide a price range. The mobile database customer’s response is then used to determine the optimal departure time.
Some golf clubs go further by allowing players to bid on the five most popular tee times of the week! This type of technique allows the golf course to be completely transparent about prices, reducing the risk of customer dissatisfaction and disappointment, all while increasing revenue.
Dynamic pricing shouldn’t take too long
Yes, maintaining and optimizing a dynamic pricing system takes time. Golf managers don’t have time to waste, and it may seem silly to spend too much time making small adjustments to the tee sheet.
This is where dynamic pricing services and software come into their own. Lightspeed, for example, has developed an affordable dynamic pricing tool that email verification services can analyze different times of day on tee sheets and make the necessary adjustments. This kind of automation greatly reduces the time you spend optimizing tee sheet rates.
Golf course managers would also Overcoming the benefit from hiring companies like GolfNow or Dynamic Revenue Services to help them analyze more than 25 variables that influence the value of tee times. Investing in this type of consulting is worthwhile in the long run, as it facilitates price optimization and provides proven ROI.
GolfNow created its ‘Plus’ dynamic pricing service
after realizing that thousands of golf clubs were unable to find the time to research and implement new pricing strategies and execute them in a way that aero leads generated positive results.
– Mike Hendrix, VP GolfNow Business Services