A competent mailing allows you to communicate directly with customers, increasing their engagement and, as a result, sales. We have collected tips on design, text and writing letters with many examples. Take them on board!
What to write about
To make it interesting for subscribers to read your letters and not to unsubscribe.
And to achieve your goals, it makes sense to make a content plan. That is, to plan topics, arrange them in a schedule – and stick to it. The mailing should resonate with the audience, which means you need to find out their interests.
One of the obvious ways to do this is to directly ask subscribers what denmark phone number data they are interested in. You can follow Hoff’s
example and send a letter with a link to the survey
How else can you find out what worries subscribers? Ask your employees who communicate with clients. See what is written on your topic on forums and social networks. Use the Yandex Wordstat and Google Trends services: write the name of the product, service, category – and get current user requests.
As a result, you will have a list of topics and questions: for example, about the quality of goods, problems and needs of your potential customers. Consider that you have topics. The next step is to pack them into different formats so that subscribers do not get tired of the same type of letters.
An example of a content plan for a children’s clothing store. Topics are divided into informational, sales and entertainment and are marked with different colors
The simplest division
is into letters with useful content and promotions with promotions. The former build brand loyalty, the latter sell goods. You can go further and come up with headings that you will distribute on the calendar: for example, a news digest on a blog, a product of the week, a product review. In short, whatever your imagination can come up with.
The next step is to distribute topics or headings on the calendar. In the example above, you see that the company sends out mailings on Tuesdays and Fridays. At the beginning of the week, sales letters are sent, and closer 7 key points of google keyword advertising to the weekend – entertainment and informational ones. This is a convenient, but not the only option. You can test different schedules and choose the best scheme for yourself.
Content plan for a store specializing in music equipment and CDs
As you can see, for the content plan you can use regular by lists Tables or Calendar – whatever is more convenient for you. If you want to find out what other tools are useful and see other examples, read our article “17 examples of monthly email newsletter plans”.