Sure, spending money on advertising is a lousy thing to do, but it can also yield a great return on investment. Facebook and Instagram are two of the most popular social advertising networks.
Start with a small amount, then gradually increase your spend based on results. Remember to narrow your target audience as much as possible.
PPC search engine advertising is just as effective. If you want to get into people’s inboxes without email marketing, you can now even run ads in Gmail.
28. Consider social media influencer marketing
Influencers don’t have to cost a fortune. Unless you want Kim Kardashian to promote your product, you can find niche influencers who chile phone number library charge a reasonable fee. You can even use influencer marketing platforms to find and connect with the influencers who are best suited for your brand.
Some people will even promote your product for free if they like it. Consider sending free samples to influencers in your field.
29. Use retargeting ads! They are powerful!
Retargeting uses a pixel on your website to tell an ad network that a user has visited your site. The ad network then serves that user an ad for your product.
Facebook retargeting ads are convincing. Because email marketing automation for your online store to build loyalty it has a large audience, facebook can expose your brand to a large audience. In addition, you can significantly narrow down the audience, thus reducing the investment of funds.
30. Run contests to engage your fans and promote your e-commerce product
Contests are just as effective as giveaways. Ask people to send user-generated content to your social channels or email to participate. You’ll feature your favorite content and send them a free giveaway to encourage them to participate.
Just remember that there are some consumer data guidelines to follow when organizing a contest, so make sure you check the platform and consider the regulations in the countries where your participants are based. If you’re more interested in giveaways, which have far fewer rules, this might be the best option for you.
31. Keep A/B testing your CTAs and popups
Use Hello Bar to ensure you’re sending the right message at the right time. For example, create two exit-intent popups with different CTAs so you can automatically show them to the same percentage of your audience.
Running ongoing A/B tests can provide you with data that you can use to guide the rest of your e-commerce marketing efforts.
In other words, once you’ve identified a “winner” in your exit intent test, run another test for that exit intent. This time, test the headline or body copy.
32. Provide the best customer support in the industry
Want more ash? Serve your customers.
Respond to emails, social media questions, and other communications within 24 hours. If you can respond within two hours, do so.
If someone asks for a refund, consider the request. You don’t want to upset someone who might shop at your store in the future. In many cases, being lenient is more cost-effective in the long run.
Most importantly, respect your customers. No, they are not always right, but they are always human.
33. Create a customer subscription
If you sell products that your customers need to restock frequently, then creating customer subscriptions can greatly improve your e-commerce approach.
By switching to a subscription model, customers don’t have to worry about last-minute items selling out. They can enjoy consistent delivery without having to worry about placing new orders.
Contact consumers before important events to inform them of products they frequently give as gifts.