I often say that understanding your email metrics can make or break your eCommerce store. So I wanted to share a few ideas for taking your email marketing efforts to the next level.
Let’s start by defining eCommerce email marketing?
Before we go any further, let’s first define what we mean by ecommerce email marketing. Ecommerce companies can use email in a variety of ways, but not all of them fit the definition of ecommerce email marketing.
Ecommerce email marketing is the use afghanistan phone number library of email to attract engaged email subscribers and potential customers to improve their connection and affinity with your store and brand. The goal is to convert visitors and/or one-time customers into long-term and loyal customers who will come to you first when they need to purchase a product you offer. Many times, your email subscribers will become your most loyal customers.
Ecommerce email marketing does not include emails you send to recipients who have not opted in to your email list. For example, if a guest customer receives a receipt from you but has not consented to receive marketing emails from you – that customer is not necessarily part of your email marketing efforts.
The beauty of ecommerce email marketing is that it allows you to build long-term relationships through a direct communication channel. And, by building relationships, you can convert those relationships into sales. And through those sales, you can earn loyalty.
But why is eCommerce email marketing so important?
For all online companies, customer acquisition is becoming increasingly expensive. This is true for nearly every online category. But it’s especially true for e-commerce companies.
The days of cheap Facebook and telegram allows you to send large format files Google ads are gone. Using third-party data has become impossible or very expensive. And competition has become more intense in nearly every e-commerce category. It’s also become more difficult to track the performance of certain paid acquisition campaigns through Google Analytics. This gives you more unknowns and makes it harder to decide whether you should spend more or less.
If you want to be successful and profitable as an e-commerce company, then you must have a steady and consistent source of traffic. When it comes to email, no other channel can compare to email marketing.
Email marketing for eCommerce is affordable compared to other channels
You can get started with very affordable email marketing tools When your email list is small, your costs will generally only increase text services with the size of your email subscribers.
Compared to many other marketing channels, eCommerce email marketing campaigns have very high conversion rates.
Clicks from e-commerce email marketing campaigns often come with a lot of context and intent. This means that conversion rates for email marketing campaigns are often quite high.
Email is a great way for customers to refer friends
The best form of marketing is word of mouth, and emails can achieve this automatically as you can encourage your email subscribers to simply forward your emails to increase awareness and attract more email subscribers.