First Visit Incentive: A small discount (e.g., 10% off next meal), a complimentary appetizer/dessert, or a free drink on their second visit to encourage a quick return.
A polite acknowledgment with a call to action for a review.
Loyal / High-Frequency Diners
Behavior: Dines frequently, high average spend, consistently engages with emails.
Offers
Exclusive VIP Access
Early bird access to new menu items, special events, or reservation slots.
Loyalty Program Rewards: Points updates, redemption options, or exclusive offers for hitting loyalty tiers.
Personalized Recommendations: Based on iran phone number list past orders (e.g., We know you love our [Dish Name], try our new [Similar Dish]!).
Birthday/Anniversary Offers: Special discounts or complimentary items to celebrate their special day.
Lapsed / At-Risk Diners
Behavior: Hasn’t visited or engaged with emails in a significant period (e.g., 3-6 months).
Offers:
We Miss You Campaigns: A compelling offer (e.g., 20% off their next meal, a complimentary dessert) to entice them back.
New Menu/Seasonal Updates: Highlighting exciting changes or limited-time offers that might pique their interest.
Feedback Request
A survey asking why they haven’t returned, potentially offering an incentive for completion.
Menu Item Preference
Behavior: Frequently orders specific dishes, categories (e.g., vegetarian, seafood, pasta), or shows interest in certain culinary styles.
Offers:
Your Favorites Are Back! Promoting seasonal usa b2b list return of a dish they’ve ordered before.
New Item Announcements: Highlighting new dishes that align with their past preferences.
Themed Event Invitations: For example, a Wine Pairing Dinner for someone who frequently orders wine.
Day/Time Preference
Behavior: Primarily dines on weekends, weekdays, during lunch, or for dinner.
Offers:
Weekday Lunch Specials: Targeting those who typically dine on weekdays.
Weekend Brunch Promotions: For customers who frequent weekend mornings.
Happy Hour Deals: For those who tend to visit during early evening.
Cart Abandonment (Online Ordering)
Behavior: Added items to an online email verification services ordering cart but didn’t complete the purchase.
Offers:
Reminder Email: A simple prompt to complete their order.