There are four types of customer journey maps, and it’s essential to choose the right one based on your goals. Each map highlights different customer behaviors as they interact with your business at different points in time.
Current State
This is the most commonly used journey map, focusing on what the customer is currently types of customer doing, how they think and feel during the interaction. It is great for highlighting existing pain points and works best for making incremental changes to the customer experience.
Future State
The Future State template helps create a customer journey map that focuses on what customers will do, think, and feel in future encounters. It is useful for conveying a picture of how customers will react to new products, services, and experiences.
Day in the Life
This model is similar to the Current State model in that it visualizes the behaviors, thoughts, and feelings of current customers. However, the difference is that this model evaluates how customers behave croatia whatsapp data in a focused area, even if it is not within your organization. This type of journey map works best to drive new initiatives by looking at unmet needs in the market.
Service Blueprint
When creating a Service Blueprint template, you typically start with a summary version of a Current types of natalia fedrigo administrativo/financeiro customer State or Future State journey map. Then, you add a grid of people, methods, procedures, and technologies responsible for delivering a streamlined customer experience, now or in the future. The detailed Current State map is useful for identifying the source of current pain points, while the Future State map helps create the environment needed to deliver the planned experience.
5 Most Effective Customer Journey Mapping Methods
Set goals for your journey map.
Determine whether you want to improve the shopping experience or launch a new product. Knowing what your customer journey map tells you can help prevent distractions and lack of focus.
Survey customers to understand their buying journey.
What you know about your customer experience and what they actually experience can fans data be two very different things. Ask your customers directly what it’s like to do business with your company so you can get a more accurate view of their journey.