Nine years ago chatting and texting were an exception! today they make up 80% of our communications and have far surpassed phone calls. In four years! In my SEO books and digital training I started talking about voice search in 2014: personally I have been using it for years more and more intensively because it saves me a lot of time! is reliable and allows me to multitask.
Initially I only dictated my searches on Google
today I search on Amazon! said the addresses in brazil telegram data Google maps! write the documents on Google Doc. As soon as you start using voice search on your smartphone! it will seem absurd to send messages by typing text as you do today. Last week while I was in Padua I showed how to activate the voice search icon on your smartphone.
People were surprised and! a week later
they wrote to me thanking me for having opened up a new world to them and for having saved them a lot of time. It is no coincidence that even in the first quarter of 2018! according to Canalys estimates! Smart Speakers are the technological segment with the highest growth rate. Google! with its Google Home and Home Mini! has overtaken Amazon’s Echo in sales.
Be careful not to underestimate Xiaomi
A Chinese company that has been active above all in the smartphone segment for a couple of years! but which is launching itself more and more actively with smart devices in every field! from bicycles to smart speakers. This week it opens its first store in Milan: you will hear a lot more about it. Some forward-thinking companies have already commissioned projects from us on how to exploit voice search within specific voice platforms.
How do I get selected for the answer?
Let’s give some examples: if I search with what is neuromarketing? my voice on Google Home: “what is the best online insurance?” If I ask Amazon Alexa: “” What do I have to do to be featured as an answer? These are the new questions from the voice platforms Alexa! Google Home! Siri and Cortana! which SEO must work on.
What is the driest diaper?
If you want a powerful competitive dating data advantage over your competition! start working on it now. Article navigation ← Previous article Next article → Related articles Post-Jobs: Who will be the new technology leader? Digital Trends / By Ale Agostini The world mourns the passing of Steve Jobs: the day after his death over 8 million people watched his… READ EVERYTHING ” Has technology left us speechless? Event Marketing ! Digital Trends / By Ale Agostini I just returned from a business trip to Silicon Valley and I noticed an interesting new digital trend that is changing people’s lives… READ EVERYTHING ” ALE AGOSTINI Since 2008 I have helped over 400 managers and companies to understand! implement and make the levers of digital marketing work best! primarily Google! Youtube! Twitter! Facebook and Linkedin.